How To Get To Number 1 On Google Without Breaking The Rules

Last Updated: June 16th, 2015

Replacing something that’s genuine, aged and valuable with something similar but ultimately a poor copy of what is already available is not without it’s perils.

And if you try to force Google’s hand where it is ranking sites, Google DOES have a big surprise in store for you.

The ‘rules’ clearly state (in 2015), that if you try to manipulate your rankings through ways Google disapproves of – they will penalise your site – for a long time – and Google disapproves of a LOT.  Making a claim for a top spot IN A COMPETITIVE industry without quality links and relevant content over a PERIOD OF SUFFICIENT TIME,  in a vertical with relatively stable rankings, raises a red flag to Google.  I’ve seen sites rise and rise and rise and when they get to the top, they get slapped back 40 places. Sometimes immediately – sometimes a few months later.

If you are at the top of the results, you can bet Google will take a closer look at your site.  That might be deeper algorithmic analysis of your site, or even a manual review…. sometimes I actually worry about all of a sudden appearing near the top of results. Sometimes, it is shortly followed by a big drop, if the methods used were a little ropey.

If I bag a top ten ranking, I don’t usually push for number 1 in Google anymore – not without a strategy based entirely on making things better – low quality link building, for instance, is just not a long term plan I want to invest my energies in any more. I normally concentrate on other keywords when I get into the top set of results, and on building domain trust, and usually only focus on the main term if I have a solid gold linking opportunity on a site with mega trust.

Why Is A Top Ranking In Google So Valuable?

Money!

A number 1 ranking in Google:

  • attracts the lion share of visitor clicks and gets
  • a lot more clicks than no2 position, and
  • vastly more than the other 8 listings in the SERP

Of course, that’s assuming your search engine results page (SERP) snippet is as ‘clickable’ and ‘relevant’ as the competing pages’ snippets for that search query.

Organic listings as a whole get more (perhaps double) the clicks a sponsored ad listing attracts according to musings in the seo industry at the moment but it suits Google to balance that out in the future (because Google makes more money from advertising). I would be more specific with the numbers, but I don’t trust most stats out there these days about such things.

Everyone wants to know:

How to get to number 1 on Google?

…but the truth is Google changes what is number 1 in SERPS pretty often.

Typically there a few obvious ways to get to number 1:

  • Free / Natural / Organic Listings
    • Organic Listings
    • News
    • Video
    • Maps
    • Places
    • Blogs
    • Images
    • Social Updates
    • Shopping
  • Sponsored / Advertising links

A number 1 ranking in Google natural listings is most valuable, because you do not pay for the clicks. Free traffic from Google is the holy grail. Websites with a lot of organic number ones get a lot of free traffic from Google.

In competitive niches, you will need to pay Google to be number 1 using Google Adwords, and this will continue to be the case as Google becomes more an more, a local search engine (IMO). Google Adwords is typically the fast way to get to number one for valuable and competitive keywords and keyphrases.

What Do You What To Rank Top For?

Some companies want to rank for different things and certain links and strategies achieve different results. That’s the end of link building for beginners  month on the Hobo site – hope you found it useful.

I’d thought I’d close mentioning you really should have a specific goal every time you start link building.

What do you want to rank no1 in Google for anyways?

  • your company name or brand?  Not only do you want to rank for it, you want to control every mention of your company name in Google, easily done by social media participation and using the authority of other sites to rank for your brand. Very easy to achieve with just on page optimisation and a few incoming low-quality links (sometimes, not even).
  • Your service, in your area. – again, fairly easy. Done with on-page optimisation (geographic mentions in the title and in the text for instance), and generally speaking some low-quality links
  • Your service in your country?  – slightly more difficult than above, but can be handled with plenty of low quality links from even low quality, unrelated sites in some cases
  • Your service. – difficult depending on the niche – you’re going to need some decent links or at least the same amount of crap links your competitors have. Crap anchor text links outweigh unfocused poor anchor text links from even relatively authority sites.
  • Your products?  – generally speaking, very difficult, especially if your products can be bought in a 1000 other places. You’re going to UNIQUE CONTENT, need links that pass Pagerank, anchor text and trust ie ranking ability. You’re going to need a few trusted sites to link to you to rank all those products. The more pages on your site, the more Pagerank you will need. To get pr, you need incoming links.

A weight of crap links built over time can beat even a relatively trusted site in Google in 2009 – still. However, it’s these links Google have a lot of brainy people working on attempting to nullify, so why swim against the tide?

ESPECIALLY considering just a few links from one site can transfer instant ranking ability and trust to a new site, or one link from one PR5 page can transfer enough Pagerank to heat up an entire 200 page website with no other links. Finding those sites can be a full time occupation though.

Deciding what you want to rank for and how you want to do it are at the core of link building strategy.

Search Engine Optimisation

Search engine optimisation is the process of making pages ‘as relevant as they can be” for search engines to believe they are valuable enough to be considered for top rankings for as many key-phrases as possible in organic or natural listings.

Nobody knows for sure how to get number 1 on Google, not exactly anyway, but getting to number one in Google is largely down the reputation of your website and how relevant pages are to keyword queries. This of course needs to be manipulated to get the the best out of a site, and that’s where companies like Hobo come in.

Typically you get to number 1 by having a good online reputation. Big brands have good reputations. Big brands rank at the top of Google, too. Your reputation is increased by the number of quality web pages that link anywhere to your site. Typically relevant pages with the most, and sometimes the best, links rank at the top of Google natural / organic listings.

Instead of focusing on number 1 in Google, your focus should be to appear in as many Google properties as possible, to give your business as much opportunity as possible to appear for as many searches as possible that are relevant to your business. FOr instance, we are a seo company, so ranking for ‘hot to get to number 1 on search engines like google, Yahoo or Bing might well be valuable to us.

  • How hard is it to get to number 1 Google? Ultimately this depends on the competition for the keyword or keyphrase and the reputation of your website. New websites typically find good rankings hard to come by in Google in competitive verticals.
  • Placing number 1 on Google and getting no traffic? You must be number 1 for a keyword that is not widely searched for.

You searched for ‘how to get to number 1 on Google’ and I hope this article has shed some light on this – at least you know you should be asking:

  • how to get to no1 in Google organic listings?
  • how to get to no1 on sponsored listings in Google?
  • how to get your site number 1 on Google news?
  • get number 1 listing on Google maps results?
  • how to get number 1 on Google video results?
  • how to get to number 1 in Google image search?
  • how to get number 1 in

    Google shopping comparison?

  • how to get website 1 in Google blog search?
  • how can i get a site to number in Google updates?
  • how to get number 1 on Google local business (now Google Places)?

You can get to number 1 in Google for free if you know what you are doing, and if you don’t, you can pay Google Adwords or find a search engine optimiser like Hobo who can consult with you to help you rank no1 in Google, Bing & Yahoo search engines’ organic listings.

Beware seo companies who promise no1 ranking guaranteed. No one can guarantee no 1 rankings in Google.

How Much Traffic Will I Get From A Number 1 In Google?

I’m a Link Builder, Jim, Not A F*&^ing Soothsayer!

I was cornered and asked this yesterday :

How much traffic can you guarantee I will get from a number 1 spot in Google natural (unpaid) listings?

and this seemed like the most accurate answer I could give…..

….more traffic than you would get if you were in number 2 position

Most keyword data tools are inaccurate.

Without actually being number 1 for a term, it’s impossible to say for sure. Google Adwords of course is very useful (the best keyword research tool?) but your paying a pretty penny for all that intel and often, the client has no data to share.

If you’re a seo with a few number 1 terms, you can look see what traffic you get and compare it with any keyword data tool for that key phrase, and then make some assumptions from any normalised data. You can also mine for opportunities in your niche comparing keyword volumes with keyword competition etc etc. – you can even look at Alexa (!) and Compete and a few other places.

I use SEMRUSH and Google keyword tools to give myself an idea of the most popular keyterms, but then again, I am a link builder, not a keyword monkey, or a soothsayer.

I only need to do the easy bit – change rankings for as many keyword terms as possible – usually by building domain authority.

I hate wasting too much time on something when it’s little better than a surmising that’s been calculated. I’d rather spend that time thinking about getting real links from real sites (where possible). 6 months ago Google told me a keyword sent 20,000 visitors a month – today it is 18000 – local, it is 9000 searches. I am no2 for that term plural and single word) after wikipedia now in google.com, and getting  200 visitors a month from both terms.

That’s a pretty big discrepancy even between the local numbers. I got 10 visitors on that term today. 10×30 is 300. Even if I triple that for the number one spot, that’s still a bit difference!

Then again, I get 11,000 visitors a month to a term/keyword combo that doesn’t even register in any keyword tool lol!

I certainly never trust the actual volumes I’m told about by these keyword tools. Often I’ll turn to Google Analytics to spot more likely/ achievable opportunities in traffic.

But as an seo, I’m supposed to know about keyword research, linkbuilding, server responses, Pagerank, relevance factors, ranking benefits ET AL.

When I am speaking to potential clients, I’m usually in, just after some swanky salesman from another seo company, has hit the prospect with GUARANTEES and FIGURES I think to myself I’m not even bothering trying to compete with this because most claims like this in seo are nonsense – a best guess at the very best.

And I’m not saying keyword research isn’t important. It is a fundamental part of any campaign – perhaps the most important part. It’s just not my favourite bit of seo (getting real links to relevant pages is), and I hate making any kind of predictions in any market I don’t have years of experience in – and there’s a lot of markets out there.

I pointed out to the prospect if whether I win this contract or not is based on whether or not I can guarantee anything about traffic levels, I’ll bow out of the negotiations. Whatever I come up with is a best guess.

We did win the business…. proof you don’t always need to talk b*llocks to get on in seo or online marketing.

xxxxxx

Number 1 Ranking In Google + Bing + Yahoo

Here’s a secret some seo companies might not want you to know about. The number 1 reason a lot of sites get number 1 places in Google listings are….

…they are good enough. It really is that simple.

This simple:

  • Basic good practice on page seo guidelines.
  • Sprinkle a few high quality anchor text savvy links at the site while avoiding like the plague any “get links fast” schemes
  • ENSURE on-site navigation is google friendly, and coherent.
  • Ensure the site is easy to update

…then, round of with some killer, original content that is of at least similar quality to other sites and pages competing for the desired terms and you know what, after rinsing and repeating ad nauseum, you’ll probably rank in Google for desired terms.

I am often bemused when I visit Webmasterworld and see poor webmasters who’ve been banned by Google (which i suspect happens a lot less than people think) or have completely lost previously high Google rankings. I automatically think to myself, if I visit these sites, will I be disappointed? Do they have the content or is their position “link generated”? If they do have the content, have they screwed up the simple stuff? Have they made a big mistake, somewhere critical?

Google doesn’t owe anybody good rankings. Just because you’ve been number 1 for years doesn’t mean the position is unmovable, either.

And anyway, is there such a thing as “Number 1 in Google” these days? Ever flux and constant updating ensures a freshness to the top ten, so in reality no seo company can guarantee any company prolonged number (insert number or page) listings – although many do.

Every position in Google is up for grabs. Instead of buying links, mass link-bombing of keyterms, mass registration of fake domains or trying to “game” Google, why not just add good content to your site and make your site “better”? Don’t worry – with practice, it gets easier. In time, rankings come – but only with good content.

Sure, some sites bend the rules and get good rankings. They may even keep these rankings for some time. But in the end, they are generally hit by changes in the way Google deals with things.

That’s what we help customers with. We consult with them to try and make sites better. For Google and visitors. It’s a long term strategy, takes a lot of hours, but surely it’s the only sustainable method for Google success for most companies.

And you know what? It works.

We don’t know how Google works. No SEO company does or can know (and if they do, believe me, they are too busy making money for themselves to help you). We are successful because we know the kind of sites that Google likes (this is common knowledge ), and we help clients to try and develop these.

Sometimes it’s knowing what not to do  rather than what to do  that gets listed at the top of Google.

If you want us to do your seo. you’ll need to understand this. If you have a one page website, basically an advert for your company, we’re not willing to spam the search engines for you, as this isn’t common sense sustainable business for you or us.

There’s too many customers out there who are willing to spend the time required making their website quality for visitors and Google. We’re too busy helping them.

If you’re one of these clients who want to make their website better, contact us. If not….

How Many Clicks Does A No1 Ranking In Google Get Compared To No2, 3, 4 & 5?

A LOT more, that’s the only thing that can be bet upon. It really does depend on a multitude of variations, from what Google displays around your listing, to the nature of the query itself.

Google Webmaster Tools now shows click though rate and position in SERPS – so you can work this out for your own site. Not that it’s accurate – but what else do you have?

I picked a term I know I have had the top 5 positions at various times, and it’s interesting to see the clickthrough rate on particular keyword searches…. and how many clicks the top position in Google gets compared to the number 3 position, no4 and no5.

Source: www.hobo-web.co.uk

Category: Bank

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