How to reference a mintel report

how to reference a mintel report

OUR STEP BY STEP PROCESS

For items not available on-line, library call numbers are provided for the libraries we normally use. Search your library's catalog using the title and author information we provide to find your library's call numbers. Note, many library catalogs are now online.

OSU# = Oklahoma State Univ. Main Library (Edmond Low Library) call numbers

Some companies are involved in many industries.

  1. Find the SIC (Standard Industrial Classification) Code(s).

The Federal Office of Management and Budget defines and names industries and establishes a structure (SIC Codes) for relating industries to one another. SIC Codes are frequently used to identify industries in census data, financial data, market reports and many other applications useful to those doing market research. Knowing the code(s) will be very helpful to you at later stages in this process. Although of great use, they do have a few problems .

The primary SIC Codes reference is a book, STANDARD INDUSTRIAL CLASSIFICATION MANUAL 1987

OSU#DBU S787 1987 (In Federal Documents)

SIC Codes can also be identified using some online indexes. The sites tend to move around a little so we listed several. You may also find the interface used by one site more helpful than others for your specific needs.
  • OSHA
  • Immigration Software
  • Log Link
  • Find the NAICS (North American Industry Classification System) Code(s)
  • If you are interested in international trade, find the harmonization codes (codes used with tariffs that can be used to find statistics). Note- the codes for imports and exports are different.

  • Seek General Industry Information

    The sources are listed in the order we normally use them. Many are indexed by SIC code. You will need the codes you identified in step #1. Several of those housed at OSU's library are in the reference area.

    This is a tremendous resource. The government used to print an annual edition, then stopped for several years. Then they put them online for several years. Then they cut funding in FY 2012 and dropped it. You can still try to find current data from the sources it cites.

    A Canadian version is also available on the web. It is titled Strategis .

  • FEDSTATS web page provides access to many government statistics.
  • Dun & Bradstreet, Gale Group and Plunkett Research print a number of major resources for industry groups and specific industries. Most of them are updated every few years. Some can usually be found in the business reference section of major libraries.
    • Manufacturing & Distribution USA is published by Gale and updated in even numbered years. Older copies are titled, Manufacturing USA.

    OSU# 338.4767097 M294 YEAR

  • Agriculture, Mining & Construction USA
  • Information, Finance & Services USA. OSU# 338.4561 I43 2001
  • Service Industries USA. OSU# 338.4 5491 1999
  • Transportation & Public Utilities USA. OSU# 338.0973 T772
  • Wholesale & Retail Trade USA (now incorporated in Manufacturing & Distribution USA)
  • Encyclopedia of American Industries 2000. One volume covers manufacturing industries and the second covers service and non-manufacturing industries.

    OSU #338.097303 E56 1998 (1998 edition)

  • Encyclopedia of Emerging Industries. (annual). Published by Gale, it covers many new rapidly developing industries. An excellent source for new industries for which there is at least a little information available on, but not yet covered by the traditional sources.

    OSU #338.003.E56

  • Baker Library Industry Guides several excellent industry specific guides. Note these guides often point you to sources of current and historical information, they do not directly provide it.
  • U.S. Market Trends and Forecasts. OSU#338.5540973 U105 1999.
  • World Market Share Reporter. OSU# 338.74021 W927 1997/98
  • International Directory of Company Histories. (30 plus volume set) OSU# 338.7409 I61
  • "Dun & Bradstreet/ Gale Group Industry Handbooks" covering several areas: Chemicals and Pharmaceuticals, Computers & Software and Broadcasting & Telecommunications, Construction and Agriculture, Entertainment and Hospitality, Insurance and Health & Medical Services.
  • Plunkett Research prints Plunkett Research Industry Almanacs for a wide range of industries.
  • The U.S. International Trade Administration prints an excellent annual overview of U.S. industries that includes a global perspective titled, U.S. Industry and Trade Outlook.. It is available in our bookstore. In addition to being a great reference in its own right, it provides many sources for more in-depth information as well. The government decided to quit publshing it with the 2000 issue.
  • Online Seminars, Lessons, Classes, and other training
    • Apple iTunes University offers over 250,000 lectures, films, videos in a wide range of industries and topics. Many are free. You will need to download some software in order to view them on a PC.
  • VideoLectures pre recorded scientific lectures for free
  • Some industries, such as Medical Devices, have extensive portals to industry and regulatory information.
    • Medical Devices & Diagnostic Industry MD&DI periodical
    • FDA Device Advice
    • 510K Medical Devices (demonstrating equivalence)
    • Medical devices and regulations for the UK
    • NIH Reporter searches federally funded biomedical research projects and more
    • Free Medical Journals links to medical journals with free access
    • Wiley / Blackwell Publishing a major publisher of medical journals
    • American Heart Association Journals allows searching their journals AND those citing specific articles in them.
    • PubMed searches medical literature
    • HubMed an interface to PubMed that allows frequency / trend searching. very nice

    Check our Industry Portals page for a portal in your industry.

  • Standard and Poors Industry Survey

    OSU# 332.67 S785s

    I believe this two volume set is printed each 6 months.

  • VALUE LINE INVESTMENTS SURVEY

    OSU# 332.05 V215 (2nd Floor Reference Area)

    Analyzes stocks by industry, list major events, concerns, trends, future expectations.

  • CENSUS DATA

    Note: in the old days, census data was about the only resource available in many fields. It remains an excellent source in some areas such as the current industrial reports. However in many fields, industries are now moving at a much faster pace and new product categories not even covered by census data are of interest. In those fields, industry trade associations and groups providing coverage of specific industries are far more productive than several year old or non existent census data. Do not get me wrong, census data can be helpful in many applications and especially in an historical perspective, but in breaking industries you must use other sources.

    1. Census Scope Univ of Michigan graphically presents census data (great for trends)
    2. Follow the data found in the STATISTICAL ABSTRACT OF THE U.S. (Step 2.1) back to the original source. There is often more information there.
  • Use the annual CENSUS CATALOG AND GUIDE

    Identify the specific census reports needed.

  • In addition to the Population Census the government regularly (each 5 years) conducts extensive censuses of business areas. 1987, 1992 and 1997 are the two most recent business census years.

    Different Censuses cover these areas:Construction, Retail Trade, Manufacturing Industries, Service Industries, Transportation, Mining, and Agriculture.

    Older census data is available at the OSU Library Federal Documents area.

    Current Census information is available on-line. It is usually easier to find the older documents in paper form and learn more about their content and exact titles and then begin searching for the online updated versions. The 4 major online sources are:

  • FEDWORLD a major U.S. government information portal.
  • Current Industry Reports (CIR) are U.S. government prepared reports on many industries and provide a great deal of current information. A somewhat similar set of reports filed by the Canadian government, Canadian Industry Statistics. is also a great resource.
  • Some Oklahoma Census Data is available on-line in the Origins database.
  • Annual Corporate Reports

    These provide a great deal of general industry information as well as specific company information. They also identify government regulations effecting the industry and often give market share information.

    Look up reports from several companies in the industry to get a feel for the reoccurring issues.

    Use this information and any other issues found from the literature to develop a list of the industry's current concerns.

    If you are only investigating a specific company, look up its direct competitors as well.

    Annual reports are available several sources
    1. Several companies are now putting their annual reports on their web site or using a 3rd party to post them online. Many are available at AnnualReports.com and/or Public Register Online .
  • Write the company and request one. You might want to identify other companies in the same industry or with the same SIC / NIACS codes to determine their competitors and others in the same industry. If you gather several annual reports from the same industry, you can use them to construct an industry profile. Edgar can be used to identify other publicly traded companies with the same SIC code.
  • Many can be ordered directly out of the Wall Street Journal. They are labeled with a "club" symbol in the stock price section of the newspaper or can be ordered directly from the online Wall Street Journal site.
  • OSU Microfilm Library has a SEC Microfiche collection which includes annual reports.
  • OU Microfilm Library has a larger and more current

    SEC Microfiche collection.

  • Bucmaster provides scanned copies of annual reports for hundreds of firms (fee based) If you wish to follow the company long term, consider purchasing stock in the company. It will assure you get current annual reports and stockholder mailings. Some brokers specialize in odd-lot (single share or fractional) purchases.
  • Special Media
    1. Wall Street Transcripts provides full text transcripts of many speeches and interviews (for a fee). You may be able to locate a speech by a major executive of the company under study, or find them evaluated in a speech by a competitor or industry analysts.
    2. Local News: Be sure to search local and regional newspapers where major companies of the industry are located. When searching for information on specific companies (later section) often locally, they are a big fish in a small pond. Much more detailed information is available in local papers. Many small town papers are not indexed by major sources and require local indexes or hand searching.

      • NewsLink provides online links to many U.S. papers.
    3. OnlineNewspapers.com direct links to newspapers worldwide
    4. Small Town Papers searchable newspapers at small towns
    5. BizJournals is a major publisher of local/regional business journals. Their articles can be searched online.
    6. Bacon's Media Directories can be used to identify local newspapers, radio stations, television stations and other local media sources.
    7. The archives of Business Week magazine contain articles on many companies, industries, technologies and issues.
    8. News Now a major news aggregator, can search for 1 word only free
    9. Rocket Info News a news search engine. Per research buzz tip, if you add the word "eyewitness" to your search you will often turn up TV and other on the scene reports.
    10. TechCrunch Blog tracks web2.0 companies - good source of web tech business news
    11. International News Coverage. General industries and specific companies are frequently covered in foreign newspapers and news media. Many have English versions available, but often are not easily searchable, especially not from a historical perspective. The sites below provide reasonable access to international news.
      • Reuters news service provides the most readily available worldwide new coverage in easily searches historical archives.
      • BBC
      • Today's Front Pages Newseum supplies current front pages of many newspapers worldwide
    12. Yahoo News
    13. Google News
    14. Marumushi News Map provides news by geography and time line, hard to explain, but great! The project is further explaned at News Map
  • Some specific libraries that may be helpful in covering an industry are:
    • British Library we often find the British Library very helpful in finding more difficult to locate technical papers.
    • Library of Congress
    • National Library of Canada use AMICUS to search published materials
    • National Transportation Library
    • National Agricultural Library has access to Agrola (a major agriculture database)
    • National Sea Grant Depository Library thousands of marine documents
    • Oklahoma Dept. of Libraries (Oklahoma)
    • Federal Depository Libraries
    • National Academic Press hundreds of scientific books online
    • GPO U.S. Government Printing Office
    • Google Books searches thousands of books digitized by Google
    • Amazon.com in addition to identifying books, you can now full search texts inside tens of thousands of books for free.
    • SUWECO Czech information provider with great list of worldwide periodicals and books
    • A database called WorldCat (available online at OSU) allows simultaneous searching of thousands of library catalogs
    • Look for industry statistics

      1. Statistical Universe online database at OSU includes American Statistics Index and Index to International Statistics. Hard copies are on the 5th floor.
    • PREDICASTS F&S Index. an index of forecasts

      This is a printed index of hundreds of business periodicals, specifically indexes articles making forecasts of the future of a particular industry. It is printed in different frequencies (weekly and monthly). The weekly version is the fastest printed index available to cover current issues. It is indexed by both company name and by SIC code which makes it easy to follow an industry. OSU no longer receives this publication.

      OSU# 016.332 F9821 old issues in Second Floor Reference area

      TULSA PUBLIC LIBRARY 4th Floor Business area has the CD-ROM version. It contains the index, plus the actual text referenced.

    • Great Studies on Some Basic Small Businesses
      • IRS Market Studies

      The IRS prepares Market Segment Specialization Programs, MSSPs to bring examiners up to speed by industry. The reports cover about 60 industries. Industries covered are predominately those you typically might think of auditing (service industries), but a wide range of other industries are also included. Coverage is excellent, their purpose is to get auditors up to speed in that particular field, give them the buzzwords, and general layout of the industry. They provide and excellent general overview of the industries covered. Sometimes a link near the bottom of their site points to additional similar studies sold in paper by the USGPO / Superintendent of Documents.

    • The University of Missouri provides excellent profiles for some of the typical "mom and pop" businesses. They call them Industry at a Glance reports
    • Baker Library Industry Search Guides Harvard Business School Library provides research guides for about 20 industries.
    • Dept of Labor Career Guide great summaries of hundreds of industries.
    • It is dated material, but in the 1960's the Small Business Administration published a series of about 20 books called the 'Starting and Managing Series". Each book is for a specific small business (car wash, service station, jewelry store, pet shop, restaurant, shoe repair, flower shop, retail music store, engineering service, small service business, etc.). I first encountered the books in the Milwaukee Public Library. You can search their online catalog for "starting and managing series" some will be listed. If you click on one of them, a link to the series will be provided. They are probably in many major libraries. Again, it is 1960's info, but most of it still applies.
  • Business and Research Advisor BERA - Library of Congress, covering one industry a quarter. Nice materials. Have done auto and sports industries so far.
  • ZapData.com a D&B site provides some nice industry reports for free by SIC number. (See "industry reports" link near bottom center edge of page.
  • SBDC Market Research Reports Small Business Development Center market research reports on many industires dominated by small businesses
  • DirectMag.com Direct Marketing magazine (covers direct marketing industry) provides coverage of many industries
  • Some businesses sell industry marketing studies or provide indexes to existing studies.

    Most market research firms follow many industries or provide research on demand (assemble the info once it is needed) - but some follow only one industry. They become almost a de facto source for info on that industry. Usually, but not always, these single industry research firms operate in faster changing industries.

    • Just Auto resells automotive industry research, excellent site
    • IDC and Gartner Data Quest cover the computing industry.
    • ZDNet white papers on IT and related industries
    • Bitpipe IT whitepapers
    • R.L. Polk provides automotive industry statistics
    • Retail Net major retailers
  • Simba Information covers the publishing, internet and consulting industries.
  • CTIA covers the wireless industry
  • eMarketer Internet marketing statistics
  • Canadian Agri-Food Trade Service Excellent source of international data
  • Sports Business Research Network sporting goods
  • SIRC Sportquest Sport bibliography database and document supplier
  • InternetNews.com Internet, communications industry research
  • World Advertising Research Center covers advertising and marketing industries
  • Cd-info covers the cd-rom industry
  • Neoseeker gaming PC, Nintendo, Sega, etc industry coverage
  • Insight Research Corporation market research reports for hire in telecom industry
  • Mintel U.K. company providing consumer goods market reports online
  • Research and Markets major provider of European market studies
  • GNDP worldwide database of innovation in consumer packaged goods operated by Mintel
  • Examples of covering slower moving industries are:
    • Fairplay marine ships
    • Lloyds marine ships
    • Tobacco Industry Portal Tobacco Merchants Association
  • Firms covering a wide range of industries include:
    • BNet research and white papers on many industries, many are free with sign in
    • MarketResearch.Com published reports from many sources
    • ResearchAndMarkets resell thousands of industry reports
    • BCC reports for several industries
    • Forrester
    • Global Industry Analysts market research reports on many industries
    • U.S. Business Reporter requires an annual subscription fee
    • Valuation Resources Industry Information Resources links to a wide variety of industry reports by SIC code
    • Datamonitor sells industry reports
    • Report Linker provides access to free government reports worldwide for a base access fee
    • Euromonitor International international coverage of consumer products by country
  • Green Book is a major directory of market research companies, what services they provide and what industries they work in. It is a little weighted toward companies providing focus groups, brand research and surveys.
  • Some businesses and governments provide industry studies on line.

  • Search for additional books on the industry.You may be able to identify them using these sources, then find a copy in your local library.

  • Google Book Search search inside books scanned by Google

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