Why Is My Email Going to The Spam Folder? How To Improve Email Delivery
With any email service & any set of contacts you will always have some mail end up in the spam folder. Every receiving ISP is using different spam filtering techniques and some ISP’s utilize some pretty crazy ideas to combat spam. So you will undoubtedly have some mail filtered at some point during sending email campaigns.
The good news is that it is not something you should dread or worry about. By following some pretty simple concepts you can dramatically reduce the chance of email being filtered.
Things you can do to improve your email delivery:
If you send a email that is “from” your email (let’s say email@example.com) and you send it to a contact with the email (firstname.lastname@example.org) it will most certainly be marked as spam as the “from” and the “to” is the same. Pay attention to the spam filter testing before sending. This is an option on the summary step of create campaign. It will let you know if it spots any major issues with your email that could affect delivery. Don’t send a single graphic/image Sending an email that only contains a graphic is a sure-fire way to have delivery issues. You should take the time to design an email with text and graphics. Not just a single image. Don’t use a free email address as your “from” email Instead of using your free/personal email address such as @hotmail.com or @gmail.com you should use an email address for the company or organization for which you are sending email. Test different subjects & email contents Content does play a major role in filtering email. Avoid using all caps, spammy sounding content, etc… By testing different subjects and email contents you can test responses & delivery. Pay attention to your links in your email Spam filters
- Don’t use your email address for the “from” email address.
Be sure to keep in mind that your primary focus should be on maintaining a healthy list of contacts, sending content that they truly want, engaging your contacts, and encouraging them to interact with your campaign. If you keep your focus on these items great delivery will follow.
If you are using the downloaded On-Site version of ActiveCampaign with your own mail server click here for additional deliverability help topics.
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