By Lela Barker | Wednesday, May 29, 2013
Read on for an opportunity to win a seat in my LBU: Secrets to Wholesale Success mentoring program, worth $849!
If catalogs and order forms were to fall in love and have a baby, line sheets would be their love child. A line sheet is a sales tool designed to communicate virtually all of the information necessary for a buyer to make a decision about purchasing. Creating a smartly-designed line sheet is one of the foundations of a successful wholesale program.
Each of your products should be individual showcased with either a color photo or drawing. This isn’t the time to use those fancy lifestyle shots! Think: simple, professional-looking photos on either a white or neutral background. They should be taken “head on” and show virtually the entire product. Make certain that your photography style is consistent; as even small variances catch the eye once all of those products are aligned in tidy rows.
Beside or below each product, list the following: the name of the product, its item number, the wholesale price (expressed as “each”), the suggested retail price, the minimum number of units required and any variants *such as sizes, colors, flavors, etc.)
It’s important to remember that buyers want to be led. If they’re smitten with your product collection, then they generally appreciate input + direction as they build an order. Help them help you! Do you have a new product? What’s your best seller? Does this coordinate with something else? Add banners to relevant product photos to highlight these special products.
A fictitious line sheet created as an example for LBU students t-shirts & design by Jessika of OMHG
Don’t forget these line sheet essentials:
Your logo: front + center, loud + clear
Contact details: address, phone, website, email
Season: is this line sheet applicable for all of 2013? Fall of 2013? If you release seasonal products, discontinue products or raise prices mid-year, then you’ll need to update your line sheet accordingly.
Wholesale terms: uber-quick overview of payment and shipping methods, minimums, return policy, etc.
Call to action: what should the buyer do next?
The best examples of line sheets are…
Clear: Unambiguous and easy to follow.
Succinct: Stripped of extraneous “marketing chat”- just the facts.
Inclusive: Contain all the information necessary to make an order.
Tidy: Professional layout, uniform product photos, maximum of 2 fonts, font sizes which are easily legible.
If you’re looking to enter the wholesale market or are interested in upping your wholesale game, then I invite you to join me in the next semester of LBU: Secrets To Wholesale Success. My premier mentoring program is designed for beauty entrepreneurs, ceramic artists, stationary girls, jewelry makers, cupcake bakers and apparel designers who are ready to step up their game and crack the wholesale code. Over the course of seven short weeks, we’ll work together to transform your business via video curriculum units, dozens of worksheets and exercises, a series of Expert Interviews and 24/7 support at our private Facebook group. I’ve spent a decade in the wholesale world, landing my products in 1000+ spas and shops worldwide and I’m sharing all my secrets with a select group of makers and creatives.
The spring semester of LBU sold out in just 5 days. Registration for the summer semester opens today with a very limited number of seats. I invite you to read more about the program here. You can reserve a seat or enter for a chance to win one seat which is reserved exclusively for OMHG readers.
*THIS GIVEAWAY IS NOW CLOSED!* Giant congratulations to Erin McIntosh of Dear Edna AND Stephanie Tardy Duimstra of Your Phantom Limb. Lela in her infinite awesomeness loved all your entries so much she decided to offer two spaces to you lovelies. Buckle your seat belts ladies, she’s going to kick your wholesale skills up a bazillion notches, please email firstname.lastname@example.org asap to get your party started!
Enter by sharing your big marketing question, fear, or learning experience with us in the comments!
Get extra entries by leaving a separate comment if you:
Share this giveaway on Twitter or Facebook
This contest closes May 31st at 12:00am EST so get your entries in fast! Winner will be announced on this post June 1st.