By Laura Lake. Marketing Expert
Laura Lake has over 15 years of online and traditional marketing experience. Marketing is not her job or career, it's her passion. She serves as a marketing consultant that specializes in marketing strategies for small and medium sizes businesses. Laura helps companies in the development of their marketing strategy and plans, brand identity, social media strategy, public relations, digital marketing, search engine marketing and more.
You can also read more about Laura's current and past work on her Google Profile: Laura Lake .
You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.
Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to
its existing and potential customers.
Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
After reading both of the definitions it is easy to understand how the difference can be confusing to the point that people think of them as one-in-the same, so lets break it down a bit.
Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.