ColourPop LAX Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “vampy blackened red.” It’s a very, very dark burgundy with subtle, warm undertones and a matte finish. It felt almost powdery after it dried down, and it was a shade that was challenging to apply evenly as it dried down quickly. It faded unevenly for me, though it wasn’t too noticeable as it stained the lips a bit underneath. The color lasted for six hours decently, and it was drying after four hours of wear. Kat Von D Vampira (P, $20.00) is lighter (90% similar). MAC Antique Velvet (P, $17.00) is cooler, glossier (90% similar). Obsessive Compulsive Cosmetics Anita (P, $18.00) is glossier (90% similar). MAC Lingering Kiss (LE, $17.00) is cooler, glossier (90% similar). Colour Pop Paramour (LE, $5.00) is cooler, glossier (90% similar). MAC Runner (LE, $17.00) is lighter, cooler, glossier (85% similar). MAC Living Legend (LE, $17.00) is cooler, glossier (90% similar). Estee Lauder Desirous (P, $30.00) is lighter, glossier (85% similar). Milani Crush (LE, $8.99) is lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side .
Formula Summary: ColourPop Ultra Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is a long-wearing, pigmented lipstick that starts off glossy and dries down quickly to
that super flat matte finish. They have minimal transfer with some of the lighter shades having almost none for the first few hours of wear, but any time you’ve had a meal, they lose that transfer-resistant quality to a noticeable degree. They tend to wear anywhere from six to ten hours with darker shades maintaining better color coverage and wear over a longer period of time. Some shades get a little drying about two-thirds to three-fourths through the wear, while a few shades have been fairly non-drying even many hours into wear. They fade away evenly with most color loss occurring from the center of the lips if eating a more oil-based meal but the majority of color survives a meal. Reapplication has been hit or miss and tends to depend on how well it wore away and how easily the shade applies normally, but reapplication tends to emphasize the lip’s natural texture significantly compared to initial application and gives lips a very wrinkled, dried-up look. I’ve layered gloss on top of some shades with moderate success, though it will obviously lose the matte finish and will transfer and I’ll get tiny flakes where the matte lip color has lifted by mixing with gloss but has been pretty minimal. The formula had no discernible taste or scent.