If you’re like me, shortly after 2011 ended you wondered: “How much did I earn from freelance writing this year?”
Last year I did a marketing analysis …and this year I wanted to take it a step further and do an income analysis.
Not because I dream of being inundated by people who’d like to sell me products and services because they think I’m rolling in dough (ha! three kids…college tuition…). No.
It’s because looking at where your writing income is coming from is a very important exercise.
You learn a lot about how to improve your business for the next year. I want you to do this math for your writing business, too, as it will help you make better use of your time and earn more in 2012.
I had a goal of cracking six figures because I had narrowly missed that level in 2010, and that pissed me off. I’m very self-competitive that way.
A quick glance at the reports in my handy Freshbooks invoicing system
tells me this year I made it. Still a few small tinkerings to do to make sure every gig is included and everything’s in the right column, but as a rough estimate, I’m there.
Just to be clear, I’m talking about what I earned from freelance writing — not including income from my work here helping other writers earn more. (My net freelance income was also a bit smaller than my gross as I did some subcontracting to other writers.)
If you’re wanting to mention to me that the economy kept right on sucking in 2011…yes, I noticed. Still, the freelance-writing market is so large that if you really go after it, you can still find plenty of business and earn well.
How’d I do it? Freshbooks has this great feature where I can instantly view revenue by client, so I have a ready breakdown for you.
Here’s a description of each major client I had in 2011, roughly what percentage of my income came from each client, and how I found them.