March 23, 2015 by Troy Wilson
Raise your hand if you’ve ever logged onto Twitter and been at a loss for what to say. Maybe you’ve heard about people using Twitter to grow their business, but you’re not sure what to do. With 500 million tweets a day, how would you even begin to find mortgage leads?
It is a noisy space. But it is possible to find qualified mortgage leads and get new clients. It’s really a matter of knowing where to look, what to look for, and then following a process. Here’s how to get started.
Where to Look
You can start looking for mortgage leads by searching through Twitter. There’s a basic search function at the top of your screen, but that won’t get you very far.
Instead, head over to one of the advanced search tools such as Topsy or Twitter’s own Advanced Search. IFTTT. which stands for “if this, then that”, is another great online tool that can help you automate parts of your search. For our purposes, check out tips 1, 4, and 9, in this guide to ways you can use the service. Other tools, such as Google Alerts, TweetDeck, and Hootsuite, may also help you find the mortgage leads conversations you’re looking for.
Thinking about stepping up your game even more? If you happen to already use SalesForce to manage your client database, you might consider checking out their tie-in social media listening product, Radian6. This and a similar tool called Lithium are not your everyday social media monitoring tools in either price or function. But for a profitable business committed to high volume social searches, a higher powered tool may be what you need.
What to Look For
When it comes to searching Twitter for mortgage leads, your first thought might be the obvious keywords — house, mortgage, refinance, etc. You might find some leads with these terms, but you’ll miss a good number of others if you don’t get creative with your search terms.
Buying a house, remodeling, refinancing, moving. These are major life events and people are sure to talk about them online before, during, and after the event. But people tend to discuss their lives in more indirect ways.
Try putting on your psychology and anthropology hats and think about secondary conversations that imply the need for a new mortgage, refinancing, or homeowner’s coverage. You might discover some very strong leads when people are discussing:
Closing the Deal
Getting the keys on Friday!
So we’re officially in escrow now.