Why Realtors Hate Mortgage Brokers and How to Set Yourself Apart As Their Irreplaceable Team Member.
It's true. Most Realtors are absolutely repulsed by the typical mortgage broker who shows up unannounced at their open house or calls them up cold asking for referrals. They're sick and tired of the same old song and dance about “great rates” and “best service.” They get the gag reflex every time a loan officer shows up at their office with rate sheets and doughnuts. It's a classic case of marketing incest: everyone's saying the same thing with ever-decreasing results!
If you're tired of being used and abused by bossy, arrogant Realtors who only send you their crap deals that are impossible to close and expect you to be on call 24/7, then it's high time you started providing some unique value. Think about it for a moment. Give me one reason why a Realtor should recommend you over any and every other mortgage pro out there? If you don't have a clear, concise, well-articulated unique selling proposition, you are, by default, a replaceable commodity.
Today's Realtors are looking for a mortgage professional with more than just great rates and excellent service – that's a baseline expectation. They want someone who understands their biggest challenges and is willing to go the extra mile to deliver unique solutions.
Now, the question begging to be asked is, “What is the #1 biggest challenge every Realtor faces?” No, it's not that they need better financing options, lower rates, snazzier feature sheets or a better economy. The single most important factor to their success in any market is their ability to attract quality listings and sell them
FAST at top dollar! As simple as that sounds, very few realtors ever unlock this mystery. The rare few who do, become the envy of the entire industry, enjoying an income most only dream about.
What if you–the mortgage professional–could address this #1 challenge by providing your Realtors with a selection of highly-effective tools, systems and templates, specifically designed to help them attract more quality listings and sell them fast for top dollar? Would that set you apart from the pack? Would it give you the upper hand? Would it make you irreplaceable? YES, YES and YES! If fact, if you're able to provide this kind of unique value, you'll have Realtors banging down your door to do business with you and endorse you to all their clients.
Watch my free mortgage marketing webinar to learn the "9 Proven Steps for Attracting Top-Producing Realtor Partners and Winning their Coveted Referrals for Life!"
If you want to start attracting more quality referrals from realtors, it's critical that you start providing them with unique solutions that deliver real value and position you as an irreplacable asset on their team. The more you GIVE, the more you'll RECEIVE!
About the Author:
Doren Aldana, the nation's leading Mortgage Marketing Coach, is dedicated to helping mortgage professionals attract more clients with less effort. Aldana is also the author of a Mortgage Marketing CD, "21 Secrets of Superstar Mortgage Brokers and Loan Officers!" To get your free copy click here.
To access the proven mortgage marketing resources and profit producing tools discussed in this article visit our webstore or join our mortgage marketing coaching program.
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