A sad fact of life is that we can't always get what we want, but that doesn't mean it hurts to dream. For many drivers that yearning is for an exotic sports car that rests well outside their financial grasp. Aston Martin seems to be taunting those folks now with a way that makes the company's luxury GTs seem just a little more attainable.
Ally Financial is the brand's new lease partner, and one of the announced deals offers a new V12 Vantage S coupe for $1,900 a month. For that money, customers get a vehicle capable of reaching 60 miles per hour in a scant 3.7 seconds thanks to a 6.0-liter V12 making 565 horsepower and 457 pound-feet of torque with a seven-speed automated manual gearbox.
Still, $1,900 a month is hardly a bargain for most people, especially for a leased vehicle that eventually needs to be turned in. In fact the deal works out to $22,800 a year or about $63 a day. Of course, getting the chance to drive a V12 Vantage S for a little while might make the money worth it.
That got us thinking: how could we offset the cost of this lease?
There's a company called RelayRides that's essentially Airbnb for cars. People list vehicles, set a price, and the company covers the insurance. The renter is even supposed to replace any used gas, which might be a lot with the V12 Vantage. After browsing the service, normal transportation seems to hover around $50 a day, but high-end rides can go for a lot more. We found examples like a 2014 Mercedes-Benz E-Class for $135. a 2013 Tesla Model S for $199. a 2006 Porsche 911 for $189. and a 2012 Cayman for $195 .
You can probably see where we are going with this: rent the Vantage to recoup some (or all) of the monthly payment. Hiring out the Aston Martin every day seems highly unlikely, and in that case you never get to drive. Instead, offer it at $190. Clearly, the coupe's not alone in this price range, and the Vantage only needs to be out of your hands for 10 days a month to repay itself. For the rest of the time, you're behind the wheel.
Obviously this is not any kind of financial advice. Depending on the popularity of RelayRides in a given area, an owner might be forking over the whole month's $1,900 to Aston Martin. Explain in Comments, if you can think of any other legal ways to use the Vantage to pay back it's monthly lease.
full PR text
ASTON MARTIN & ALLY FINANCIAL OFFER A NEW WAY TO EXPERIENCE POWER, BEAUTY & SOUL
Aston Martin and Ally Financial venture will offer the option of attractive lease payments to drive a new Aston Martin
Available across full range of handcrafted British sports cars and includes opportunity from Aston Martin to lease a V12 Vantage S Coupe for less than $1,900 per month*
New program available at Aston Martin's 37-strong US dealership network starting May 2015
1 May 2015, Irvine, CA: Aston Martin The Americas and Ally Financial today announce a new alliance launching a closed ended lease and retail finance program to US customers.
Ally has been named as the preferred financing source for the British luxury car company and will offer its full suite of automotive financial products and services at Aston Martin's network of 37 dealerships in the United States. This will enable customers across the country to take advantage of attractive lease payments on a new Aston Martin.
Julian Jenkins, President, Aston Martin The Americas said: "We are delighted to finalise this exciting arrangement with Ally Financial.
"We undertook an extensive search for a financial services provider and believe Ally Financial with their extensive experience in the industry, are ideally placed to meet the high standards our customers expect.
"Alongside our globally coveted product range and a well-established dealership network, this new finance agreement broadens our customer offering and accessibility to the Aston Martin brand, supporting our ongoing growth in this region."
Tim Russi, president, auto finance at Ally said: "Ally offers a distinctive customer-centric approach that aligns with Aston Martin's brand philosophy that will appeal to their customers.
"We look forward to developing a strong relationship with the network of US dealerships and providing long term value to the Aston Martin brand."
Through the agreement Ally will make available its premium services and comprehensive product offerings, such as retail and lease financing to Aston Martin's US dealership network. Ally will also offer wholesale financing and remarketing services to US dealers. The agreement extends to all core Aston Martin sports cars - from the agile and sporting V8 and V12 Vantage to the company's renowned GT cars; DB9, four-door Rapide S and flagship Vanquish.
Financial packages available from Aston Martin include access to competitive financing rates on 200mph Aston Martins including the extreme performance model; V12 Vantage S from less than $1,900 per month* and the four-door grand tourer; Rapide S from less than $2,300 per month*.
More information for customers is available via the Aston Martin website at: www.astonmartin.com/financialservices