New FTC regulation makes opting out option more obvious
By Bob Sullivan Technology correspondent
updated 8/8/2005 2:19:07 PM ET 2005-08-08T18:19:07
WASHINGTON — Daniel Solove wanted to do an experiment. So soon after he moved to Washington, D.C. last year to take a new job, he started saving credit card applications he received in the mail. After 10 months, the George Washington University Law School professor had gathered 69 pieces of junk mail -- 20 alone from Capital One.
He’s not ready to tape his mailbox shut, but he’s annoyed at the constant marketing pitches.
“This is an unreasonable amount of hassling here,” Solove, author of The
Digital Person. said. He was particularly frustrated by Capital One’s persistence. "I think their no-hassle card means they stop hassling you if you get it. I find them incredibly pushy."
Capital One didn't return requests for comment.
Solove’s frustration is shared by many Americans. Pre-approved credit card applications flood mailboxes around the country every day, and while it might seem impossible -– even more are headed to U.S. homes this year than ever before, by one measure. According to Synovate, which tracks the industry through consumer surveys, an estimated 1.4 billion applications were sent in the first quarter of this year. That’s 5.8 applications per household every month.