How to Set Up a Facebook Page for Business
March 26, 2013
Written by Andrea Vahl
Have you decided that it’s time to create a Facebook Page for your business?
Wondering exactly how to get your Page started the right way?
Facebook continues to change and evolve, making it a moving target for people trying to find the correct steps to set up a Page. But never fear—we have all the critical pieces that you need to put in place to start your Facebook Page today.
#1: Log into Facebook
If you do not have a personal profile set up on Facebook, do that first at www.facebook.com. Even if you don’t want a personal profile, we highly recommend that you create one rather than creating a “business-only” Facebook Page because of the limitations you will encounter (see point #8 for the Business-only Page limitations ).
Either login to your personal account, or create a new personal account from Facebook.com.
Once you have logged into your personal account, we are going to create your Business Page. Your Business Page will be “tied” to your personal profile, but they are completely separate. No one can see your personal information from your Page. No one can even see the name of the administrator of the Page.
#2: Create a Page While Logged in as Your Profile
Go to www.facebook.com/pages/create.php . Take a look at the main categories of the Pages and decide which one fits your business. Click on one of the boxes to select that main category for your business and browse through the categories in the drop-down menus to see which one fits best.
Select the most appropriate category for your business.
Do not select Local Business or Place unless you have a physical storefront that your customers come to, because Facebook will automatically turn your Page into a Place as well. You don’t want people coming to “check in” to your home office.
#3: Choose Your Category from the Drop-down Menu and Name Your Page
The categories are not always perfect, but for the most part, they aren’t critical. Categories may be more important for local businesses as they are more visible in Facebook’s Graph Search. which is rolling out. But the categories aren’t as important for other Pages currently.
Choose your category from the drop-down menu. You can change this later if needed.
The name of your Page will be whatever you put into the box just under the Category menu. Spend some time thinking about your Page name carefully. If you have a clear brand name, then the choice is easy. If you are just starting out, you may not have that nailed down yet. Having keywords in your Page title can be a good idea because the keywords help your Page to come up in Facebook search. You have a limit of 70 characters for your
Facebook also insists on capitalizing the first word of the Page name and you cannot create the Page with unusual capitalizations such as “WidgetPro.” You can petition to have your name changed if this is the official name of your business, but you will have to create the Page initially without the unconventional capitalization .
You will be able to change your Page name up until the point you have 200 fans (or likes), so if you aren’t sure about the name at the start, you can tweak it for a little while.
Select the box next to “I agree to Facebook Pages Terms ” and click Get Started. You are taken through some steps that will help you add your photo, enter your About information and more. The first step is to add your profile picture.
#4: Add Your Profile Picture
The profile picture is the image that appears next to every post that goes into the news feed from your Page. The ideal size for a profile photo is 180 pixels by 180 pixels, but it can be larger with different dimensions. You will be able to adjust the viewable portion of the profile picture by mousing over the photo and clicking Edit Profile Picture and then Edit Thumbnail.
Select where your profile photo will be uploaded from.
Once you have your profile photo added, click Next and you are taken to a place to add your About information.
#5: Add Your Basic About Information
The About Page has several large sections to wax poetic about your wonderful business. The beautiful thing is that the About Page is indexed in Google, so you will want to make sure it is very descriptive and keyword-rich .
The basic About information that they ask you to enter initially is the field that will appear directly on your timeline just under your cover photo. You only have 155 characters that will show in this field (you can actually write more but only 155 characters show up in the field, so limit your blurb to that size).
I suggest you make sure to link to your website is in this field. so people can easily find your website since this field is so prominent. You want to add your website address into the website field as shown in the image. You can also add other websites that you want to direct people to such as Twitter or other social sites by clicking on the Add Another Site link.
Add your basic information to the About field.
Click the Yes radio button that you are representing a real business and then click Save Info. Congratulations, you now have your Business Page set up! But you aren’t ready for prime time yet. There are still a few things you need to do. Facebook will take you through a series of steps automatically (not all of which need to be done).