In California, a corporation or partnership must file for a "doing business as" name, or DBA, if it operates under a name other than its legal name. A sole proprietorship must file for a DBA if it uses a name that does not include the owner's surname, according to the Governor's Office of Business and Economic Development. You only have 40 days after your business launch to file for your DBA.
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Considerations Before Filing
File your fictitious name in the county in which your business is located. If you have, or plan to have, multiple locations, you must file in the city or county of your principal place of business. If your principal place of business is out of the state, you must register in Sacramento County.
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