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Never Get Caught in the Rain or Snow Again - Yahoo Weather Brings You Near-term Weather Alerts

By Shenglong Gao, Associate Product Manager, Mobile Weather

Today we’re introducing new weather alerts around the world - you’ll never be stuck outside, unprepared again. Yahoo Weather, our beautiful and intuitive weather app, will alert you 15 minutes before rain or snow is expected, so you can grab your jacket, rain boots or umbrella!

Oh, and did we mention Yahoo Weather is even more accurate than before? We took some major steps to overhaul the way we determine and serve forecasts. The app will even zoom in on microclimates.

Update your app or download it in the App Store or Play Store today.

Martha Nelson Joins Yahoo as Global Editor-in-Chief

By Kathy Savitt, CMO and Head of Media

Yahoo Media, including Yahoo’s new Digital Magazines, are comprised of some of the media industry’s strongest editorial and publishing talent, and today I’m happy to announce our newest addition, Global Editor-in-Chief, Martha Nelson. Martha joins us on August 17th and will be based in our New York office, reporting to me.

As an accomplished editor, proven brand innovator and media veteran, Martha adds to Yahoo’s established media business to continue to elevate our world-class products and journalism. In January 2014, we launched our first Digital Magazines and have since built 13 in the United States and 30 globally, which are rapidly rising to the top of their categories. With her proven track record of building successful brands as the founding editor of InStyle and for the growth of People (and People.com) into a globally recognized brand, I’m excited to work with Martha to further grow our Digital Magazines.

Most recently, Martha was the first female editor-in-chief of Time Inc. where she oversaw the editorial content for the media company’s 21 brands. She has received many accolades for her outstanding work, including “Editor of the Year” by Adweek and Forbes Most Powerful Women three years in a row. She is a trustee of both the National Trust for Historic Preservation and The Actors Fund, serves as a judge for the Peabody Awards.

Connect Everywhere, Yahoo Livetext is Now Available Globally

By Arjun Sethi, Senior Director, Product Management

Today, we’re rolling out Livetext around the world, so no matter where you are or what language you speak, you can live video text (without sound!) with anyone.

Now whether you’re hanging out in Rio de Janeiro, strolling down Las Ramblas in Barcelona, enjoying the courtyards of the Topkapi Palace in Istanbul or checking out the Taj Mahal, you can spontaneously connect and share experiences with friends and family at anytime - even if they live across continents or oceans.

Download Livetext today from the App Store or Google Play!

*Note: Arabic and Japanese languages not included in this release

Yahoo Reclaims Iconic SF Billboard

By Kathy Savitt, CMO and Head of Media

As part of our 20th anniversary, I’m excited to share that Yahoo has reclaimed the iconic billboard along San Francisco’s stretch of Interstate 80. The Yahoo billboard is back to surprise and delight Bay Area commuters with fun messages from the company and its employees. To celebrate Yahoo’s return to the space, for the first weekend the billboard’s inaugural message will read, “It’s good to be back.“ After that, the billboard will continue to reach commuters with different topical messages tied to Yahoo products, properties and local events that touch their lives. Now that construction is complete, we hope everyone finds a little extra brightness from Yahoo while on their journey each day.

Have a look at some photos of the construction!

    David Karp & Simon Khalaf to Speak at YMDC New York

    By Jarah Euston, VP of Product

    At Yahoo we want to empower app creators to enhance, distribute and monetize their work. We’re thrilled to announce that our very own Simon Khalaf, SVP of Publisher Products and David Karp, CEO of Tumblr will join us at the Yahoo Mobile Developer Conference in New York City to share what we’ve been working on.

    At our first-ever conference in NYC, we’ll share new product updates from the Yahoo Developer Suite and hear David sit down for a fireside chat with special guest Wilson Kriegel, CBO & GM of PicsArt, Inc. David and Wilson will discuss the challenges and opportunities facing content creators in a world of blue links, 140 characters and thumbnail summaries. They’ll talk about how Tumblr is helping creators find an audience for their work. Simon Khalaf, SVP of Publisher Products, will keynote with his “State of the AppNation” presentation based on the latest Flurry insights and data from 700,000 apps on 1.8 billion devices.

    In another first, we’ll host a mobile app Hackathon on August 25. The Hackathon is an opportunity for mobile developers to come together and hack around Yahoo App Publishing. Search-in-Apps and the Tumblr API. During the hackathon, attendees will have the opportunity to learn about the latest in mobile technology, build mobile apps and get feedback from industry leaders.

    Visit our updated agenda and request your invitation today on the official event Tumblr: ymdcnyc.tumblr.com. Be sure to check our Tumblr for additional announcements coming soon.

    If you’re a member of the press and would like to attend, please email media@yahoo-inc.com.

    See you in New York!

    Yahoo to Acquire Polyvore

    By Simon Khalaf, SVP Product & Engineering, Publisher Products

    Polyvore has perhaps the most amazingly engaged digital community of passionate style lovers creating shoppable content anywhere. Which is why I’m so excited to announce today that Yahoo has agreed to acquire Polyvore and the wonderful team who built the business. The combination of Yahoo’s exclusive, premium content with Polyvore’s expertise on community-driven experiences and retailer-supported commerce has amazing potential.

    Polyvore is a leading social shopping site that enables its users across the globe to shop their favorite products, discover new inspiration and express their style. The acquisition will accelerate Yahoo’s digital content growth strategy across the areas of social, mobile, and native.

    On Polyvore, users put together sets of clothing and accessories that express their love for style and shopping in a compelling, digital, social setting. Polyvore has developed a destination where community-powered content is curated and actionable for shoppers. We believe that bringing this type of community and commerce-driven experience to Yahoo’s industry-leading content will transform the user experience across our digital magazines and verticals.

    And, when it comes to advertising, Polyvore’s technology will bring a proven native ad model, new compelling native ad formats, and strong advertising relationships with more than 350 retailers to Yahoo’s fast-growing native advertising platform, Yahoo Gemini.

    The co-founder and CEO, Jess Lee, will join my organization and report directly to me following the closing of the transaction. (Fun fact: Jess was a passionate Polyvore community member before she ever became an employee.)

    Polyvore has built an award-winning culture, category leading product, and a strong business based on a community of highly engaged users. Following the closing of the transaction, Yahoo will be thrilled to welcome the amazing talent at Polyvore to the Yahoo family in our Sunnyvale, San Francisco and New York offices, and bring their expertise in discoverability and shopability to Yahoo’s digital content.

    * The transaction is subject to customary closing conditions. More information about the news can be found in the press release we issued today.

    Yahoo Livetext - A New Way to Connect

    By Arjun Sethi, Senior Director, Product Management

    We’re all walking around with a device in our pockets, primarily to communicate with others. Always on, we’re driven by an innate need to connect, and the desire to share moments with people we care about. Hundreds of millions of us are addicted to our phones, most of us (71 %) even sleep with them; yet, the way we use these devices to communicate doesn’t fit seamlessly into our daily lives. While texting is quick and easy, you often miss the meaning of a message, have to explain your reaction (“LOL”), or wait hours before getting a response. And to actually talk on the phone, you not only have to be available, but you also have to be in a place where you can chat.

    Connecting with your friends should be spontaneous, convenient and memorable - but also fleeting, just like a real-life conversation. So today, we’re introducing Yahoo Livetext - a new way to communicate that blends the immediacy, simplicity and ease of texting with the expressiveness of video, without the audio. We see video as a way to make your conversations more authentic, and we see text as a way to connect that’s quick and non-intrusive. We think you’re really going to love it.

    Yahoo Livetext puts your words and your friend’s real-time reactions at the center of your conversation. Whether you’re watching Avicii DJ at the Creamfields Festival, at Venice Beach or taking in the view from the Eiffel Tower, you can spontaneously connect with the people you care about and invite them to experience moments with you. Your friend’s goofy look or giant smile, even her eye roll or silent sigh, suddenly become a part of your conversation. Simple conversations are transformed into vivid, authentic and memorable experiences that you can share anytime.

    Over the past few weeks, we’ve been testing Yahoo Livetext in Hong Kong, Taiwan and Ireland, and we’re really excited about what we’ve heard from our community so far.

    We’ll be releasing Yahoo Livetext in five new countries - U.S. U.K. Canada, Germany and France. Just go to the App Store and Google Play Store to check it out, and let us know how you’re using Yahoo Livetext to connect. Livetexting is better together.

    Yahoo Helps Honda Drive Results as Presenting Sponsor of Hit Series Community

    By Lisa Utzschneider, Chief Revenue Officer

    As the presenting sponsor for the sixth season of Community on Yahoo, Honda inspired viewers through show integrations and video advertising. These efforts have already driven powerful results for the brand including increases in awareness, favorability and purchase consideration.

    Research measuring the impact of Honda’s integration into Community shows that the brand successfully increased awareness of its vehicles among consumers. Brand favorability increased by four times among those who watched the seventh episode. which showcased the most significant branded integration. Brand recall was very high among viewers - 95% for the Honda CR-V and 88% for the Honda Fit. Viewers were ultimately more likely to think about a purchase, too; 50% said they were more likely to buy a Honda product after watching an episode featuring the brand.

    “Working with Yahoo, Community presented the perfect opportunity for Honda to connect with and inspire our audience across screens,” said Tom Peyton, Assistant Vice President, Marketing, American Honda. “The results of this program are a real testament to the power of online video and the ability to reach key audiences in new ways that resonate with our passionate

    customers.”

    Additionally, a new biometric study, which analyzed emotional and cognitive resonance, looked at how Millennials responded to the Honda sponsorship with exciting results. The study compared reactions among viewers who watched episode seven with Honda branded content and video ads, to an audience who watched a different episode without brand integration but with the same Honda video ads. The study found:

    When viewers watched a Honda video ad alongside the episode with Honda’s branded content, there was a 49% lift in emotional engagement.

    Viewers spent more time emotionally engaged with the branded content in episode seven, compared to the episode as a whole.

    The Honda integration also drove a 164% lift in unaided brand recall among viewers.

    Viewers of the brand integration episode were also more likely to say they would take an action, including:

    225% more likely to look for more information about Honda

    82% more likely to visit the brand’s website

    40% more likely to watch Honda’s ads online

  • There was also a 61% lift in purchase intent among Millennials who watched the integration episode.
  • Episode seven of Community season six also featured a customized hashtag that aligned with the Honda integration, #Level7Susceptible. This hashtag amplified engagement by delivering over 29 million Twitter impressions in its first week, more than any episode except for the season finale.

    More than 50% of Community viewers are new to Yahoo and they’re engaging with more content throughout the Yahoo network than average new users. As more audiences head online to watch high quality video content, Yahoo is helping brands connect with these viewers in a more effective way. This campaign helped Honda build excitement among potential customers and ultimately increase their likelihood to buy a vehicle. Helping brands align with the best digital video content available online is just one way we’re working with top companies like Honda to drive results.

    Yahoo News Live Launches Daily Streaming News Program

    By Tony Maciulis, Head of News, Yahoo Studios

    Starting today, the Yahoo News team - led by Yahoo’s Global News Anchor Katie Couric - will get you up to speed on the top headlines of the day and take you on a deep dive into the most talked about story of the day with live interviews, reporting and analysis. From the Iran nuclear deal to the latest on the 2016 campaign trail, Yahoo News Live will provide perspective on the stories that are trending around the nation, and often the world. Yahoo News Live will stream every weekday (M-F) at 1:00pm ET on Yahoo: yahoo.com/katiecouric.

      Yahoo News Digest Comes to Android Tablets

      By Matthew Wee, Senior Product Manager, Mobile

      We’re bringing our award-winning Yahoo News Digest app to the Android tablet. It’s the same twice daily digest, that combines the power of technology and the strength of our editors to deliver a comprehensive and complete view of what’s happening around the world.

      Yahoo News Digest for Android tablets is available to download in the Google Play Store today.

      Teaching Accessibility: A Call to Action from the Tech Industry

      By Larry Goldberg, Director, Accessible Media

      At Yahoo, we work to create products that can be enjoyed by everyone. Great design demands nothing less. Whether a person is disabled or not, products that are conceived and designed with every individual in mind are simply better products.

      The reality is that most recent graduates with computer science degrees do not have experience or appreciation for the need to build for disabled individuals. We recognize that we need talented engineers with experience developing accessible products to make our products available to everyone.

      To find engineers with the appropriate skill set, Yahoo, along with a number of tech industry partners, will include standard language in open job requisitions to indicate that we prefer engineering candidates with accessibility experience. This is a huge step toward ensuring that products across the industry are designed with every individual in mind. For a full list of companies committed to this initiative, check out teachingaccessibility.com .

      We’ve timed this announcement that we’ll recruit accessibility-minded engineers with the 25th Anniversary of the Americans with Disabilities Act (ADA25). coming up this Sunday, July 26th.

      While making all tech products accessible is not mandated by law, Yahoo and our peers believe that it is simply the right thing to do. We want to make sure that our users have equal access to the services we provide, whether or not they’re disabled. And, what better way to celebrate ADA25 than by recruiting engineers who have the technical chops to carry on the legacy of this important legislation!

      We’re pleased that several major academic institutions have joined us in this effort - check out the full list here. These universities are considering how to prepare students of technology to build with accessibility in mind. This commitment to teaching accessibility will help ensure that future generations of engineers have the skill sets needed to qualify for positions – such as those at Yahoo – that state a preference for such experience.

      By recruiting engineers who have an awareness of building accessible products, we are making the internet a better place for users around the globe. Cheers to ADA25, and to the future of accessibility!

      Yahoo Appoints Lisa Utzschneider Chief Revenue Officer

      By Marissa Mayer, Yahoo CEO

      I’m thrilled to announce the appointment of Lisa Utzschneider as Chief Revenue Officer. In this new role, Lisa will lead Yahoo’s sales organization globally to serve the needs of advertisers worldwide. All sales teams globally will report to Lisa.

      Since joining Yahoo last year, Lisa has been pivotal in structuring the sales teams across North and South America for growth. She has successfully integrated sales across Yahoo, BrightRoll, Flurry and Tumblr to help bring new opportunities and tremendous value to advertisers. As we continue to build a truly global advertising business that is positioned for long-term growth, Lisa’s strong leadership and industry knowledge will help us accelerate towards those goals.

      Developers, YMDC is Back! Yahoo Mobile Developer Conference is Coming to NYC in August

      By Jarah Euston, VP of Product

      Mark your calendars! The Yahoo Mobile Developer Conference will take place August 26 at the Marriott Marquis in New York City. The conference will once again include speakers from across Yahoo (including Tumblr), sessions with app developers and more. Flurry from Yahoo will share what’s new in mobile developer tools, and breakout sessions will help developers solve some of the biggest issues they’re facing in today’s rapidly evolving and growing app market, such as monetization and measurement. We’re thrilled to be hosting our first-ever mobile hackathon the day before, on August 25!

      We hosted our first Yahoo Mobile Developer Conference in San Francisco in February, and we couldn’t have been more thrilled by how many developers came out to our inaugural event. Since then, we’ve continued to invest in developer initiatives, such as our monthly Yodel Meetup in San Francisco, and packed mobile developer meetups in Seattle, Toronto, London, Cannes, Taipei, Delhi and Bangalore. We’re excited to bring the Yahoo Mobile Developer Conference to the East Coast, where there’s a rapidly growing hub of mobile innovation.

      For more information, updates on the agenda and speakers, and to request an invitation, please check the official event Tumblr here: http://ymdcnyc.tumblr.com/

      We hope you’ll join us! Stay tuned for more details…

      Add Photos, Files, GIFs and Links to Your Emails with One Click

      By Devin Abbott, Associate Product Manager

      At Yahoo, we believe that email is personal and the messages you create should be compelling, creative and beautiful, and of course, easy to compose. In the past, it’s been hard to find and add photos, files or other content when sending emails, but today that’s about to change.

      We’re excited to share a new feature when you’re composing a message that’s quick and fun to use. Now, you can easily find and add photos, files, GIFs or links to your messages.

      Try it out when you compose your next email by clicking on the new + icon in the bottom right corner of the compose window. A panel will open on the right side that shows you four different types of content that you can select: photos, files, GIFs and web links (icons from left to right). Here is what each category contains:

      • Photos: View photos that you’ve sent or received in Yahoo Mail sorted by date, with the most recent photos up top. You can also search for photos from the Web or Flickr using the search box.
      • Files: See files including documents, presentations, PDFs, etc. that you’ve sent or received sorted by date. If you’re looking for a specific file, you can search by person or keyword in the search box.
      • GIFs: Have some fun by sending a GIF (animated image). We include search suggestions, but you can also search from GIFs across the Web and Tumblr. We’ve also added a handy preview for photos and GIFs when you hover over the image to make sure you pick the perfect expression.
      • Web Links: Reference a website without having to leave Yahoo Mail by searching for the restaurant, hotel, movie, etc. right within the panel. The link will appear in your email with an informative link preview.

      Once you find what you’d like to add, just click or drag-and-drop to add it to your email and you’re done!

      This new compose feature is rolling out to Yahoo Mail users in the U.S. over the next few days. We’ve also made improvements to the overall compose experience that make it faster and smoother. Enjoy, and don’t forget to share your feedback.

      A Chance To Win Every Day With Yahoo Sports Daily Fantasy

      By Simon Khalaf, SVP, Product & Engineering, Publisher Products

      For nearly two decades, Yahoo Sports has entertained fans around the world with the most engaging content, news and fantasy experiences. Our millions of fantasy users are the most passionate sports fans out there, spending nearly 30 billion minutes a year playing season long fantasy sports on Yahoo. Today, we’re taking the game to the next level and giving you what you’ve always wanted - the chance to be a cash winner every single day with the new Yahoo Sports Daily Fantasy.

      If you like our full season fantasy leagues, you’re going to love the opportunity to compete with your friends everyday with one-day and weeklong contests. Whether you’re a seasoned Fantasy player or new to the game, Daily Fantasy is easy to play within the Yahoo Fantasy app on iPhone or on any device through your browser. You can set your lineup like a pro with a simplified salary cap and ready access to real-time sports news and scores from Yahoo’s fantasy experts, all within the experience.

      UP YOUR GAME! Go to Yahoo Sports Daily Fantasy and update or download your Fantasy Sports App from the App Store to play today. Game on!

      Source: yahoo.tumblr.com

      Category: Forex

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