Promotional Video Marketing is one of the top forms of communicating you can benefit from using to reach a mass target audience! All businesses, small and large, are jumping on board to get their start with video – consumers demand it! As a video producer looking to explain the process, I wrote this guide for you, so you too can understand what goes into a video, and how to make video for yourself too!
While some companies put their in-house marketing teams on the job to produce fantastic promotional videos, people new to video production can often struggle with understanding where to put their energy.
This is understandable – video production can appear complicated – but, with a guide, it can certainly be done. Below is the overview of how to make a promotional video.
You will learn the overview of how to make a promotional video either by Doing It Yourself (DIY) or how to hire a promotional video company by using this guide, right here.
My video-producing colleagues have reviewed this top-ranking guide – the techniques and strategies are professional level, and work. The material here is written from experience – these are the methods I use in my own video production business.
Full disclosure: video marketing is a double edged sword; a good video can do wonders for a business, but a bad video can often do harm to a business and brand. Ensure you read and understand the concepts of production value and strategy covered here before commencing in shooting your own video.
I began writing this guide as a basis to my live-presentations, so the information here is accurate and detailed – which also explains why this article is in the top search on Google. I reference videos I’ve created; I’ve produced music videos, viral video on YouTube and promotional videos for businesses galore all the
while teaching about the process.
But enough about me – let’s get back to you and how you are going to make your promotional video.
Topics & Strategies Detailed in this Guide
Promotional Video Marketing has traditionally been a specialized field.
Since you’re interested in learning how to make a promotional video, here are the topics covered:
- Choosing a Camera: Which Camera to Depending on Your Budget
- Strategy: How to Draft up a Video Marketing Strategy
- Shooting Techniques: How to use a Camera on Set
- Lighting Techniques: How to Light a Studio for Video
- Video Production: Video Editing Techniques, Color-Correction and more
- Audio Production: 5 Reasons Your Video Needs Narration, and Tips for Voice Narration Success
The gear part is the most fun – here are the highlights that will be covered later:
There’s a good amount to cover – and perhaps later on you should zip to the parts that interest you most and read those sections first – but not yet. If you want to succeed with any video project for business, you must, must do a little reflection and have a strategy first.
Please read this next part as it’s crucial to victory.
Getting Started with Video Strategy: Do it Yourself Video Production
‘Do It Yourself’ (DIY) video production is often the first step for most businesses as they explore their promotional options – creating a video in house is an inexpensive way to see how video marketing ‘works’. As a video producer and small business owner, I understand both aspects, which will assist you as you read use guide.
How long till you film your Promotional Video?