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Write out a thorough list of the products and services your business will provide. Beside each item, write a brief description of the product or service, and how it will benefit your customer's lives.
Write a complete list of the target markets for your products and services. Include their gender, income, professions, hobbies, and spending habits. Keep in mind this is a vision of what you want your business to be, so don't be afraid to be specific.
Write down details about the location of your business. Be thorough, and include the size of the facility, how it will be furnished, the number of parking spaces, and any other details you find important.
Write down your vision about how much money your business will be making. Include
sales figures, and different segments of the marketplace you have penetrated. Write out a competitor list and describe their strengths and weaknesses, as well as opportunities you will have to overtake them.
Write down how many employees you will have, any perks and incentives you will offer, and the overall feeling they will have coming to work for you each day.
Write down how your business will be looked at and thought of by your customers, your competitors and in the community. Describe the level of respect your business name will carry. Detail how comfortable people will feel recommending your business to others. Be specific.
Write out each step in paragraph form. Include a heading for each section. Write clearly and to the point, but be thorough when describing your vision for the business.