Zach @TruthInMarketing says
Woah…this is some serious business/marketing theory here.
Haha I have a new site and have found your content very helpful for motivating me to keep going.
So if I understand this post correctly, KPI’s are basically goals? And CSF’s are ways that we measure success? Kind of? I dunno.
Is it lame if I have a KPI for this month of attaining 10 unique visitors to my site a day? lol sigh…
Charlie Gilkey says
Hi Jonathan! Yes, CSF equals cause, KPI equals effect. Another way to think about this is that KPIs are lagging indicators – they only manifest after the lead (CSFs) indicators happen.
Resources and capabilities come in
prior to CSFs and after the KPIs. Here’s why: it takes resources & capabilities to generate effects, and the effects are often resources & capabilities.
Example: it takes a team of 5 people and $25,000 of resources to work on Project X. If the CSFs are accurate and well-articulated – and the team executes on them – there will be some metrics and indicators of success. Some of those metrics and indicators would be increased resources and capabilities, assuming it’s a successful project.
The reverse is true, for a project gone wrong depletes an organization of capabilities and resources.
Does this help?
I’m not clear about the difference between CSF and KPI