The Business Forum organized meetings in a variety of formats for more than thirty years, that brought senior decision makers together to share lunch and discuss any subject that a sponsor wished to bring to the table. Today we publish opinions, articles and White Papers from Corporations, Academic Institutions and other individual experts. We also maintain a World Information providing information on every country in the world (including some that yet have to be recognized by the United Nations).
Some of the Testimonials we have received over the years
I just wanted to thank you for yesterday's Forum at The Biltmore in Los Angeles. What can I say? That you could get Adobe, IBM, Cisco, Intel, Microsoft, SSP, SolSoft, SafeNet and the FBI to participate at the same table is unequalled. The only other organization I know of that could put those nine organizations into the room to be asked questions is the Justice Department, and they could only do it by legal means. Then you pack in 36 of the top CIO's and CISO's in Los Angeles County! Absolutely brilliant - and the food and the service were 5 stars to say the least! Dr. Paul Rosenthal, Professor of Information Systems
California State University, Los Angeles
I commend The Business Forum for once again providing this important opportunity for the exchange of ideas and information. Senator Barbara Boxer, The United States Senate
The Business Forum has the perfect vehicle for sourcing Business Information, a concept with 19th Century sophistication and charm, 20th Century acceptance and trust in the business community and 21st Century answers and solutions. Henry Guttentag, President, Sunway Products Inc.
The Business Forum gives professionals a way to network with their peers, exchange views on current trends, manage risk and identify opportunities to lower cost and improve the customer experience. John Radford, St ate Controller. State of Oregon
President: National Association of State Auditors, Controllers &Treasurers
The Business Forum delivers very lively debates on key topics of interest for the Information Technology community across a wide spectrum of industries. These discussions have provided us with critical understanding of important issues as well as how technology can be employed in real world settings. Just as important, the attendees benefit greatly from the ideas and concerns that are shared amongst their peers in the business community as well as by providing direction for future systems and technologies that will directly benefit their companies.
Ken Salzberg, System Technology Laboratories. Intel Corporation
Just a quick word of thanks for the success of the business forums. It has been a great opportunity for Cisco to discuss issues with customers on a face-to-face basis outside of the normal sales process. We have been using it as a focus group without the one-way mirror. It lets us get frank feedback and opinions from some very hard to reach executives. So, thanks again. I am looking forward to the next luncheon. Kevin Flynn. Security Technology Marketing Division, Cisco Systems, Inc.
The Business Forum provides a compelling setting for sharing the latest pragmatic ideas and best practices for improving business operations and performance through Information Technology. The emphasis on discussion and debate leads to very real insights for everyone involved.
Bob Kalka, Security Business Unit, IBM Corporation
The Business Forum is clearly well recognized in the West Coast business community. (and). senior business people value the process. Alan S. Reiher. Commissioner, The State of Victoria, Australia
(We) are familiar with what you have accomplished sponsoring events that lead towards strengthening our economy. We support your efforts. Robert Stark, Director, NASA
Using The Business Forum to make the arrangements for them, anyone in the world can fly into town and set up a system of networking right away. George Tice. General Manager, Los Angeles County
The Business Forum is unique for its ability to assemble a representative sample of the right people and engage them in commercial dialogue. with the added fillip of a neutral moderator and raconteur.
William H. Spuck, Program Director for Industry Affairs. Jet Propulsion Laboratories
I wanted to let you know how much I have appreciated the professional approach The Business Forum has taken as we presented our professional opinion on the change in approach on the effects of ergonomic regulation. We have presented from the Mexican border to the Canadian border and you have filled the room with key decision makers in every market. I look forward to our ongoing relationship in this Business Forum endeavor. Daniel Foote, Ergonomic Legislation Liaison, Steelcase Corporation
Using our program any reputable organization can sponsor a Business Forum meeting, where we are able to assemble either a group of recognized experts, or a group of potential clients, to be a sounding board for any changes, new products or services the organization wants to gain input on; prior to making an investment of time and capital. We have also helped many then unknown who are today very well known organizations gain acceptance and sales that we never imagined we might ever be able to accomplish back in 1982, to the point that some of the start-ups we helped to launch are today multi-national corporations known throughout the world. We have also put together forums for some of the best known entities and organizations in the world. That is no empty boast - you merely have to look at the partial list of the corporations, governments and other organizations that have sponsored our meetings over the years in the right hand column of this page.
We are able, thanks to our personal contacts built up over more than a quarter of a Century of operation, to draw our guests from a wide diversity of organizations, governments and professions. The result being that at the forums we organize, our guests can enjoy the opportunity to discuss new ideas, technologies and services with qualified experts and their peers and they can also voice their concerns and share their experiences with their peers. In this manner we are able to help each other find solutions to current problems and thereby help to engineer change and advancement.
That The Business Forum Concept works, is proven by the list of sponsors shown on this page who have worked with us over the years; their testimonials and the comments of the decision makers who have attended our forums as guests; and the fact that we have grown as we have, without sales effort, public relations or advertising of any form. The Business Forum also organizes "closed events", where we invite small groups of experts with very specialized expertise and experience, that we are able to select from a wide variety of professions, disciplines or businesses, who are then able to come together to share their personal knowledge in the development of new products, services, ideas, opportunities, international expansion or alliances.
Any decision maker could register with us to be informed of new white papers or upcoming events at absolutely no cost and with no obligation whatsoever ; and they could apply to attend our meetings should they be qualified to do so. The Business Forum gave a guest the opportunity to enjoy a gourmet luncheon with their peers in a world class hotel and to take part in a focused moderated discussion with world recognized experts. Our program of Business Forum discussions and the material published on our web site, has been chosen with the sole intention of helping our supporters around the world to be more effective, efficient and enduring in their endeavours in the global economy.
We were very fortunate to gain the support of many Sponsors who believed in our concept and understood that only by debate and discussion with their clients, potential clients and their alliance partners and suppliers will they be able to hone their products and services to where they could meet the needs of the market place. We are of course also grateful to our supporters, I individuals and organizations, who believed as we do that access to unbiased information and civilized and honest debate is the epitome of free speech and the promise for a successful and prosperous society.
The first Business Forum Luncheon held in 1982 at the Beverly Wilshire Hotel in Beverly Hills, California USA
Some other Testimonials we received from our Guests and Sponsors
Where else can I have access to so many people in the business community, network with my peers, hear world-class experts on subjects I need to keep up with and get a completely free first class lunch with absolutely no obligation afterwards.
Matt Gonzales, National Facilities Director, Toyota Corporation
Nevada officials were amazed at the quality and level of contacts we gained from luncheons with The Business Forum.
Robert Schriver, Executive Director. State of Nevada Commission on Economic Development
I was impressed by the quality of services offered by John and his team. He has created a tremendous network, dominated by key decision makers, visionaries and executives from a variety of industries. The topics are relevant, the audience is relevant, everything makes sense. Our organization will benefit immediately from our most recent participation.
Brett Nalder - SMB Leader Western Region, IBM Rational Software
The Business Forum is exactly the type of open environment where a free exchange of dialogue and ideas that are universally applicable can be discussed without bias. This allows for real-world examples to be used, real ideas to be vetted, real people to be honest, real learning to take place. I was impressed at the comfort level of the attendees and the level of participation. It is clear to me that The Business Forum serves its clients well and that the participants trust the Forum and each other, and that kind of established trust is invaluable.
Coley Moore - Corporate Systems, Array Networks, Inc.
We believe The Business Forum participation and 'can do' attitude has bridged the gap of transferring space applications to commercial users.
Dean A. Farmer, Technology Transfer Program Manager, Rockwell International Aerospace Corporation
As you may recall, when Deloitte & Touchй was first invited to participate in The Business Forum activities, I was quite sceptical as to whether you could get the audiences we need and whether it would result in an expansion of out consulting practice. We are pleased to report that we are very satisfied with the visibility we have received and the leads we are pursuing as a result. Consequently, we plan to continue our sponsorship of The Business Forum's luncheons as part of our marketing plan to expand the visibility of our consulting services throughout California. John, thank you for your personal efforts. Your participation in the luncheons is one of the reasons we believe they are successful. We look forward to a continuing relationship.
David R. Lewis, Jr. Partner, Deloitte & Touchй
The Business Forum has put us in a very good strategic position: Talking to the right people at the right organizations about the right solutions that we provide.
Michael Andrews, Western Region Marketing, Watson Wyatt Worldwide
In my current position as National Sales Manager for the TeamWARE Division of Fujitsu Software Corporation, I am constantly on the lookout for productive and intelligent venues to reach informed decision makers with our products and technologies. To this end The Business Forum has proven to be an invaluable resource and business development partner. Your forums put us in front of the right people in a relaxed and friendly environment. Fujitsu will continue to participate in your program and I look forward to a long and rewarding relationship.
Jason M. Rose, National Sales Manager, Fujitsu TeamWARE Division
I would like to thank you and your staff for holding the various meetings and luncheons on Composites. We made a significant number of contacts and helped enlighten our view of opportunities in this market. Your adeptness at facilitating the meetings was a key factor in their success.
James A. Koshak, Vice President, General Manager, CIBA/Geigy Composites
I wanted to let you know that you have delivered exactly what you promised with The Business Forum. First, you provided us with a forum for delivering a message that simply cannot be delivered by any other means. Second, you did a great job of bringing together the right people at the right level to listen to that message. Third, and most importantly, the result has been that the IT executives we were trying to reach are now not only aware of the information security problems they face, but they are now interested in solving these problems. An added bonus from our participation has been the creation of new strategic partnerships that we would not have considered prior to our participation. With what we have learned through this engagement, we have repositioned our offering and are consequently able to handle the greater volume of business that The Business Forum is bringing to us.
Michael Tiemann, Director of Business Development, Cygnus Support Systems Inc.
I believe that The Business Forum provides a unique and very effective marketing vehicle to deliver a message to a well targeted audience. I have recommended that Data General continue to utilize this forum. It is an ideal method to interface with decision makers.
Michael O'Neill, Marketing Director, Data General Corporation
While it is not yet possible to accurately evaluate the full impact these meetings have had in new business for Norris Environmental Services, I must admit that the revenue growth we have experienced since we started hosting The Business Forum meetings has been impressive. In the eight weeks since adding your services to our tactical marketing mix, we have experienced a growth of gross revenue of over 27%.
Richard A. Henninger, Director Sales & Marketing, Norris Environmental Services
The Business Forum provides an excellent opportunity to discuss product and industry issues with both customers and competitors.
Tim Shumate, Director of Marketing, BP Chemicals (Hitco) Inc.
I wanted to take a minute to comment on the program you developed to address the issues affecting corporations in their quest to protect and secure their information resources. Over the years, I have participated in a number of events designed to address the various issues affecting business leaders and their use of information technology. In all those years, I have rarely found a program or an event that actually delivers all that it proposed. The program, vendor participants and business leaders you brought together for The Business Forum sessions we took part in, in my experience, are unmatched. Our return on our marketing investment dollar was far greater than we anticipated. When, we consider the associated costs of participating in an industry trade event, hosting a seminar series or participating in an exhibition, I must weigh the resources required to build, staff, execute and follow-up, face-time with the participants or prospects and what I expect the number of qualified leads the event or program will generate. It is clear, that my marketing dollar was well invested when we participated in your program. What was most impressive was the number of senior level attendees The Business Forum attracted and the open interaction generated with industry leaders. This was well beyond my level of expectation!
The fact that you were able to arrange to have senior members of the Federal Bureau of Investigation (FBI), world class Internet and forensic experts and a cross section of leading Information Technology vendors together for five hours and openly and interactively address the issues affecting corporate managers, in a non-attribution environment, is unequalled. What is even more impressive, is that you replicated this program across half a dozen cities in four states over three months. We will be following up the contacts we developed through The Business Forum for months to come.
Daniel T. Woolley, VP Business Development, Memc o Software Inc.
I would like to take a moment to express our gratitude for the work that you do, as well as for the relationships that have been fostered for us by The Business Forum. In the space of three 90 minute lunch meetings, Panda has created a great first impression with over 50 large corporations. We have already entered software evaluations at five companies, including a 5,600 employee hospital and a global law firm.
Jonathan Gael - Enterprise Solutions Group, Panda Software, USA, Inc.
I would like to take this opportunity to express my appreciation for what The Business Forum has been able to achieve for us. Using the round table luncheon format, your organization was able to provide a highly interactive setting for Axiom to share observations and insights with a targeted audience. This interaction has been extremely useful in helping us temper our market messages and enhance our prospect database. Furthermore, The Business Forum was able to accomplish this for approximately fifty (50%) percent less than it currently costs Axiom to promote and conduct this type of event on our own.
Brian Bouren, Executive Vice President, Axiom
The luncheon program organized by The Business Forum on our behalf was very successful for the Royal Danish Government Consulate General. We especially believe that the meetings related to the environmental sector have found the right format, thus proving to be very productive for the participants, the guests, and this Consulate General.
Lasse Reimann, Consul General, Government of Denmark
The Business Forum has proven to be a powerful marketing tool for us. Your organization has been able to bring a senior level audience to the meetings in which we have participated. The interactive format allowed us to have truly meaningful discussions about issues that really affect business today. The Business Forum has been very helpful in delivering our market message successfully. I have enjoyed working with you and I look forward to more successes in the future.
Steffan D. Land, Marketing Manager, Cambridge Technology Partners Inc.
I will always recommend The Business Forum as a tactical marketing vehicle, or even a strategic marketing information gathering vehicle, but you must warn people to be prepared for the results. As soon as I catch up with your last meetings for us, I will hold more.
Larry E. Selmer, Program Director, Rockwell International Corporation
Editorial Policy Nothing you may read on The Business Forum w eb site should ever be construed to be the opinion of, statements condoned by, or advice from, The Business Forum Institute, its staff, workers, officers, members, directors, sponsors, shareholders or Members of the Fellowship. We pass no opinion whatsoever on the content of what we publish, nor do we accept any responsibility for the claims or any of the statements made within anything published herein. We only aim to provide an academic forum and information sourcing vehicle for the benefit of the business and the academic communities of the Pacific States of America and the World. Therefore, readers must always determine for themselves where the statistics, comments, statements and advice that are published herein are gained from and act, or not act, upon such entirely and always at their own risk. We accept absolutely no liability whatsoever, nor do we take any responsibility for what anyone does, or does not do, based upon what is published herein or upon information gained by the use of links to other web sites published herein. legal disclaimer
John H. Hathaway-Bates
Director of The Business Forum Institute
John was born and educated in Oxford, England. He served with the Royal Air Force in the 1950’s serving in Africa, the Persian Gulf and on the Arabian Peninsula. During the 1960’s he was the lead singer with The Tribe, and later with The Foundation in Great Britain. He also held a contract as a song writer with Acuff Rose of Nashville, Tennessee. Also, in the 1960's and the 1970’s. John was recognized as one of the leading commercial Interior Designers in the United Kingdom, and he completed projects for multi-national corporations, restaurants and academic institutions. H e wrote the "Contract Procedure and Specification Advice" sections of the Architect's and Specifier's Guide Series (A4 Publications, Ltd.) and he innovated and wrote for The Office Planner (Benn Brothers Ltd.) He has published several articles on "Colour, Texture & Design", and once wrote a weekly Interior Design column for Westminster Newspapers Ltd. In the United States h e wrote the "Executive Guide to Office Space Planning" for the American Management Association.
John has held positions as President, Managing Director or Corporate Vice President for multi-national corporations in the United Kingdom, the Netherlands and the United States of America. John moved to the United States in 1979; and in 1982 he founded The Business Forum in Beverly Hills, California. At the time of establishing The Business Forum, he was recognized as an accomplished Commercial Tactician on four continents. D uring his career John has been elected a Fellow of the British Society of Commerce, the Institute of Buyers, the British Institute of Directors, the British Institute of Administrative Accountants and the Institute of Purchasing and Supply; he was also elected to be a member of the British Institute of Marketing, the British Institute of Management, and the British Institute of Journalists
He has written books on international and services Marketing, including: "Tactics" (Nerthus Publications Limited), and "How to Promote Your Business" and "How to Organize Your Marketing" (Asigan International Inc.) and "Fast Track Marketing in a Global Economy" ( Van Nostrum Reinhold) He has published many articles and has lectured in both Europe and North America at Universities and to professional audiences on subjects ranging from business development and marketing to interior design. John is also an artist and his paintings hang today in countries all around the world.
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