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Value statements include general principles, such as a commitment to the environment, fair treatment of employees, charitable work within a community or contributions to improve an industry or profession. Value statements of small businesses often align with the personal principles of an owner, who might want to share his conservative, liberal or spiritual values, or explain why he runs the business the way he does to stakeholders. Larger businesses create value statements that align with the perceived principles of customers to increase customer loyalty and brand preference. General values can include honesty, integrity, fairness and diversity.
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