As an entrepreneur, making it a priority to build my own personal brand has quite frankly turned out to be the best business move I’ve made in my entire career – and I don’t say that lightly, believe me. It’s brought about more opportunities than I could shake a stick at, and helped me grow my businesses bigger than I ever thought possible in the process. Building your Brand is SMART because it:
- Creates awareness of what we, as entrepreneurs stand for.
- Gives us opportunities to become liked and followed consistently.
- Elevates our credibility, because we embrace being ‘out there’ for the world to find.
- Allows us to gain trust – which ultimately leads to more business!
Over the last few months I’ve talked a fair amount on the subject of personal branding, as well as the importance of building a brand online on a number of occasions – all of the content has been very well received and I’ve got lots of positive emails and tweets on the subject for the readers of this blog.
What I’ve Experienced Thanks to My Personal Brand
Here are a handful of amazing things that have happened to me, as a result of consciously building my own brand a few years ago:
- I’ve become the number one go-to source in my industry.
- I’ve been featured, four times, in Entrepreneur Magazine.
- I’ve been featured by Inc.com, Forbes.com and other press outlets.
- I’ve launched and catapulted a speaking career.
- I’ve landed a traditional book deal (which has since become a bestseller!)
- I’ve netted a large social media and blog following.
- I’ve grown a mailing list of over 35,000 subscribers.
If all that wasn’t enough, like I said, I’ve also been able to grow my three businesses to a level I never would have imagined, with over 200 full-time employees working for me, and clients from all around the world.
10 Quick Tips to Branding Building Brilliance
- #1) Have a Unique Blog Design - Don’t copy anyone. Create something new looking, and stand out. People want to do business with innovators.
- #2) Get a Proper Logo Designed - Cheap (home-made) logos always look bad. Invest in a good one, use a service
like 99designs.com .
- #3) Think About Creating a Tagline - You don’t ‘need’ it, but it might help get your message across quickly, especially in a crowded niche.
- #4) Create an ‘About Me’ Page - Tell people about who you are, and most importantly how you will help them. Think about a ‘Start Here’ page, too.
- #5) Add Links to your Social Media Channels - Facebook, Twitter, Google+ – take the conversation off your blog.
- #6) Publish a Podcast - The ability to literally be inserted into someones earbuds is untouched online today. It’s a medium that everyone loves.
- #7) Publish Online Video via YouTube - YouTube is just like another search engine. Provide it some good content and people will find you.
- #8) Create Unique, Compelling Content - Listen to your audience, they will help you solve problems and answer questions for them.
- #9) Have a Unique Free (Opt-In) Offer - Work hard on building something you could charge $100 for, then give it a away to build your email list!
- #10) Be Yourself - Always. People can read right through the ‘Online BS’. So, be you. People want to do business with other people.
The Good News
You can do all of this for yourself with a little hard work, and by making the right decisions along the way.
I recently opened the doors to my Branding Bootcamp course – the perfect kickstart you need to finally get your brand up and running and firing on all four cylinders.
Within the course, I show you exactly why you need to create a personal brand.
I also show you how to get your brand ready for launch.
As well as teaching you how to leverage content marketing to market your brand.
And how to use social media to build your brand over a long-term strategy.
I also share with you how to work with virtual staff to manage your brand and finally – the big kahuna, the one reason why we do everything we do as entrepreneurs… I show you all the different ways to monetize your brand once it’s built!
Question: Have you struggled to build a brand? If so, what was your biggest pain point? I’d love to help you…