Jason Allen Goodlin February 20, 2011 | Updated: February 25, 2013 23
Have you received an email from someone interested in purchasing a domain name you own? Do you feel like you’re in the dark on how to respond to an end-user? A reply to buy a domain is a sensitive matter. Replying back with too much information, or even the wrong information can turn a sure sale into a dead deal.
An end-user may email or call when they have interest in the domain name and have performed a WHOIS lookup on your domain name. They will usually ask you if you plan to use it, and will often request the price of a domain.
The sample below will demonstrate how to respond to a domain name purchase inquiry.
Hello [First Name],
Thank you for your inquiry about the domain name [domain name].[extension].
[domain name].[extension] will definitely help [Company Name] compete online. You made a great decision to secure this domain name, which will help your company gain additional traffic and leads in the [industry name] industry.
I’m asking $1,000.00 for the domain name. The keywords “[keywords]” are very competitive online (as viewed in Google), and cost on average of $[cost] per click.
[domain name].[extension] is registered at Go Daddy. I noticed that you use Network Solutions as the registrar for [Company Name].com. I’m familiar with transferring a domain name from Go Daddy to Network Solutions, however, if you have an account at Go Daddy I can push the domain to your account after payment and you will have almost instant control over it.
I prefer to use PayPal to accept payments. I can prepare an invoice, itemizing the domain name and the agreement between your company and myself.
Please let me know if you have any questions. Thank you for your inquiry. I
look forward to closing this transaction quickly for you.
[Your Contact Info]
Additional Notes on Responding to a Domain Name Inquiry
The sample above thanks the end-user. In responding back to the end-user’s request to buy the domain name, the seller shows respect throughout the correspondence. The seller provided basic information on the domain name, but avoided mentioning anything regarding traffic, sales, how to use the domain name, or any other topic that might complicate the sale.
The seller requested $1,000.00 for the domain name. There are many sellers who may be reluctant to reply back with a price. They fear the end-user will reject the price or be put off by seeing too high of a price. Don’t be afraid to ask what you think the domain is worth, especially if the website generates traffic or has inbound links.
There may times when the end-user will request more information, or even ask the reason they need the domain name. As a seller, you can then supply performance statistics such as average keyword results and average monthly searches, providing both local and global searches. If the domain name generates traffic, you can reply with the amount of unique visitors and page views per month. Furthermore, identify whether the domain has a Google Page Rank, Alexa Traffic Rank, backlinks, and sites that link in. The reply back to the request for information is your time to shine in order to close the sale.
Show confidence in your reply. Be persistent if the buyer doesn’t reply back. Treat the buyer with respect to show you have professionalism.
Additional Resources When Responding to a Domain Name Inquiry
Estibot.com. Appraisal and keyword metrics.
Compete.com. Monthly Unique traffic and page views.
SeWatch.net. Site tags, backlinks, and Google PageRank.
Alexa.com. Keyword search terms, Alexa Traffic Rank, and sites that link to it.