Last year was not a great Super Bowl for the Las Vegas Sportsbooks, but it’s hard to feel bad when they still made $3.2 million in profit. The 2.8% return though was the lowest since 2011 and the amount wagered actually dipped from the record-setting previous year.
2014 Was a Record Year
In 2014, Las Vegas made a killing during the big game. For the first time in history, over $100 million dollars was wagered on the Super Bowl, and with the Seahawks blowout win (43-8) over the favored Denver Broncos, books also posted a record $19.7 million in profit.
These numbers are obviously impressive, but the return on the handle was only the second-highest in history at 16.5%. The biggest return since 1991 still belongs to the 2005 Super Bowl between the Patriots and Eagles where sportsbooks returned 17% on their
Most betting during the season is done on the spread and total, but prop bets and exotic wagers get a lot more action during the Super Bowl. There are always some incredible stories of wild prop bets being won, like players who won at 100-to-1 odds on the first score of the game being a Seahawks safety, but don’t let those numbers fool you. Those exotic wagers don’t really mean much to the books when they are turning millions in profit on the game.
After a brief lull from 2008 to 2009, the amount wagered on the Super Bowl has steadily increased for six-straight years. In fact, the 21% growth in the amount wagered from 2013 to 2014 is the biggest since 1995, which saw a 28% spike in the amount of wagers taken.
Las Vegas Sportsbooks Super Bowl Performance