Build a Strategic Framework Through Strategic Planning

how to build a vision statement

By Susan M. Heathfield. Human Resources Expert

Susan Heathfield is a Human Resources expert. She is a management and organization development consultant who specializes in human resources issues and in management development to create forward thinking workplaces. Susan is also a professional facilitator, speaker, trainer, and writer.

Susan is a member of the Society for Human Resource Management (SHRM). Susan contributes regularly to professional publications including a book chapter for ASTD and a recent article in the American Society for Quality 's Journal for Quality and Participation. This Web site is recommended as a resource by many colleges and universities including the ILR School Catherwood Library at Cornell University.

Susan has covered Human Resources for since 2000.

You can read more about Susan's current and past work on her Google Profile: Susan Heathfield .

Both people and organizations need to establish a strategic framework for significant success. This framework consists of:

Your organization's success and your personal success depend on how well you define and live by each of these important concepts.

Continue Reading Below

In fact:

  • Companies whose employees understand the mission and goals enjoy a 29% greater return than other firms (Watson Wyatt Work Study).
  • U.S. workers want their work to make a difference, but 75% do not think their company's mission statement has become the way they do business (Workplace 2000 Employee Insight Survey).

Read more to find out how to develop

a successful strategic framework for your organization and yourself.

What Is a Vision and a Vision Statement?

A vision is a statement about what your organization wants to become.

It should resonate with all members of the organization and help them feel proud, excited, motivated, and part of something much bigger than themselves.

A vision should stretch the organization’s capabilities and image of itself. The vision gives shape and direction to the organization’s future. The normal vision ranges in length from a couple of words to several pages.

The vision is translated into actions via the development of a vision statement that expresses the overall vision. Create a shorter vision statement because employees will remember their shorter organizational vision statement better than they will remember a long vision statement.

Continue Reading Below

When employees internalize the vision statement, they take action to make the vision statement come true.

Vision Statement Samples

"Year after year, Westin and its people will be regarded as the best and most sought after hotel and resort management group in North America." (Westin Hotels )

"To be recognized and respected as one of the premier associations of HR Professionals." (HR Association of Greater Detroit)

Personal Vision Statement

Your personal vision for your life can be as simple as a couple of words or as lengthy as 200 or more items you want to attain or accomplish.

Read more about creating your personal vision at:


Category: Forex

Similar articles: