How Much Does a Chipotle Franchise Cost?
Many potential investors are very interested in how to buy a Chipotle franchise. And why wouldn’t they be? Chipotle is one of the fastest growing restaurant chains in the United States. The restaurants generate good foot traffic, provide a high demand menu and do well financially. The company has a smart management team that clearly understands how to build and market a successful restaurant brand using 21st century marketing tactics. Instead of relying on the traditional marketing strategies that older restaurant chains use, such as expensive television commercials and mail-outs, Chipotle relies on social media marketing, web videos and word of mouth brand marketing. As a result, they are in high demand by any business owner and investor looking for a reliable and proven business model that they can invest in and produce a nice return on investment.
As of this date, Chipotle has continued to avoid operating a standard franchise model. As a result, there are no Chipotle franchises, no Chipotle franchises for sale, and no way to buy a Chipotle franchise – at least for now. McDonald’s Corporation invested a significant amount of money in Chipotle in 1998, holding an ownership stake in the firm until Chipotle went through an IPO (initial public offering) in 2006. The company has continued to be known for its high quality ingredients and amazing customer service, with an emphasis on all natural ingredients. The lack of a franchise model surprises many, especially since McDonald’s had such a great deal of influence
on corporate operations during the eight years it was involved financially – spearheading the expansion that today encompasses 547 stores in 26 states. Ells has remained at the company’s helm through the transition from private enterprise to mega-restaurant sidekick to public corporation. While he does not rule out selling Chipotle franchises at some future date, his continued interest in keeping things as they are revolve around a desire to exert more control over the entire operation as well as giving his workers a chance to become general managers whenever he opens new locations. This promote-from-within culture is very strong at Chipotle.
Waiting With Baited Breath
Most franchising experts agree that the ability to buy a Chipotle franchise is at or near the top of every prospective fast food franchisee’s wish list. In the event the company decides to start selling Chipotle franchises, don’t be surprised to see the flood gates open wide. Of course, you have to open wide anyway to manage one of those giant burritos the company sells.
The One Way You Can Invest In Chipotle
While you cannot start a Chipotle franchise or open up a Chipotle restaurant in any way, there is one op-tion that is available to you if you want to invest in this business. Chipotle is a publicly traded company. That means you can buy and sell shares of the company on the stock exchange and participate in the growth of the company.
If Chipotle was to launch a franchise model, would you be interested in investing in a Chipotle franchise?