"Katcher lays out a practical and comprehensive plan for going it alone. This book is a must for anyone who is looking to become their own boss." --Consulting Magazine
"If, like many in the current economy, you've been considering striking out on your own as a consultant, An Insider's Guide to Building a Successful Consulting Practic e should be a must-read" --Accounting Today
It's every working stiff's fantasy: I want to be my own boss. And even though establishing yourself as a consultant can be risky, with some first-rate advice behind your decision making, you'll be able to hit the ground running. "An Insider's Guide to Building a Successful Consulting Practice" is an invaluable resource whether you are a beginner just starting your practice or a veteran looking for ways to invigorate your business.
Whether you’re a beginner just starting up a consulting practice, or a veteran looking for ways to invigorate your existing business, An Insider’s Guide to Building a Successful Consulting Practice is an invaluable resource. Featuring real stories from consultants in diverse industries, the book offers simple yet powerful ways to:
Identify a market and narrow your focus • Make a smooth transition from employee to independent consultant • Sell effectively even if you’ve never sold before • Establish visibility through speaking, writing, and networking • Build credibility by leveraging the credibility of others • Set prices based on value • Develop a marketing strategy and divide your time between marketing and delivering your services • Keep plenty of work in your pipeline • Adapt and thrive in any market condition • And much more
Complete with the results of an original survey of 200 successful independent consultants, this handy guide provides the kind of real-life advice you need to build a thriving business.
From the Back Cover
Do you relish your independence and autonomy? Are you looking for a job that makes use of your energy and expertise? How about a career that allows you to avoid the incessant layoffs due to downsizing, mergers, and acquisitions?
you’re an experienced independent consultant, just beginning your career, interested in consulting part time, or tired of working for other people, An Insider’s Guide to Building a Successful Consulting Practice is the reference for you.
This practical, comprehensive guide gives you everything you need to understand the economic realities of independent consulting; choose the right business model; develop and implement a marketing plan; market your services through writing, speaking, and networking; write proposals that lead to business; and much more.
Each chapter is self-contained and can be used as a reference to address a particular area of interest or problem. Every chapter also begins with a real-life story that focuses on a specific challenge.
In addition, the book includes a special survey, conducted by the author, of The Consulting 200™, a group of successful independent consultants. Interspersed throughout the book are their responses to such questions as:
• Why they went independent
• How long it took to recover full income from their previous job
• What types of insurance they purchased in their first year
• How they charge for their services
Bruce Katcher, Ph.D.. is an industrial/organizational psychologist and founder and president of The Discovery Consulting Group, Inc. a management consulting firm based in Sharon, Massachusetts. He has consulted to more than 100 clients and authored the award-winning book, 30 Reasons Employees Hate Their Managers: What Your People May Be Thinking and What You Can Do About It. In addition, he offers training and mentoring to aspiring and experienced independent consultants. Learn more at CenterForIndependentConsulting.com.
Adam Snyder is a freelance business writer based in New York. He has been published in dozens of national business publications, written numerous business books, and is president of Rembrandt Films (www.Rembrandtfilms.com).
About the Author
BRUCE L. KATCHER, PH.D. (Sharon, MA) is founder and president of The Discovery Consulting Group. His client list covers a broad range, from Fortune 500 names such as Revlon, Johnson & Johnson, Alcoa, and Merck to successful smaller companies. He is the author of the award-winning book 30 Reasons Employees Hate Their Managers (978-0-8144-0915-2).