Tips to Succeed as a life insurance agent

how to succeed as an insurance agent

Life insurance business is tough and very challenging, but if anyone is ready to learn necessary skills, it is a profession to make a bright career in. If you have decided to become a life insurance agent and you are not sure that whether career of an insurance agent is right for you, here we throw light on some important points of this career.

As a life insurance agent in the financial industry, you have a great chance to earn more in your starting years of sales. But to become successful as a life insurance agent is not so easy. As an agent you should have more patience, as insurance agents hear “no” many times as compared to “yes” from clients. But the one, who can handle potential rejection, they will get better rewards surely.

Selling insurance is a very difficult task, as Insurance is very expensive thing, which people buy, but they cannot hold it. That means, you are actually selling trust, promises and the ideas. It is seen that many salespeople quit the job within 1 or 2 years, as they are not able to handle the task of selling insurance.

Here we share some core qualities, after acquiring which, you will become a successful life insurance agent.

Listen client’s requirement first

The insurance agent who thinks only about his commission and do not listen what the client’s requirements are, will not become successful in his career. In fact, earning the trust of client is very important in this profession. If you listen client carefully and suggest them policies as per their requirement, not as per your high commission, then you will become more successful. An agent should be able to emphasize with client such that, you can help them as per their financial situation.

Strong personality

The most important quality of an insurance agent is he should be more energetic. They should be eager and excited all the time. Clients would not buy anything, if an agent looks lazy or down. Also, an agent should be able to handle the rejections in their daily routine. A good agent is aware about the fact that, if you tell the truth to client, definitely they will earn trust and respect from the client. This leads to more business with the client.

Good general knowledge

A good agent should

be able to offer suitable services and products, which can meet any clients need. The agent should know more than selling any policy. You should have good technical knowledge. Work hard and learn more about the products. Read sales books. Be well prepared before you meet the client. An agent should be aware of all legal aspects of the policies, which he wants to sell to clients. He should know which policy is suitable to the client as per their financial situation. Many agents become a Chartered Financial Counselor or Cerified Financial planner. As a primary profession, many agents practice the tax preparation, financial planning or other financial services.

Good customer service

Clients are happy, if they get hold of their agents. If a customer gets a timely response to their phone calls and inquiries, then they stay reassured and satisfied. Customers have a major complaint, that no one answer their questions, once they purchase the life insurance policy. A good agent is always there for their customers. The customer always needs an agent, who can understand their needs, who can respect them and not just thinks that customer is a means of earning quick money.

Fighting spirit

Fighting spirit is equally important as education and experience. Life insurance sales career is not suitable for the one, who is soft spoken, afraid or introvert. As an agent you should take rejection in a positive way, as a stepping stone for further success.

Be Enthusiastic

Anybody likes the enthusiasm. If you show your enthusiasm, then people will like it and they will buy policies from you.

Speak less, listen more

If you explain more, then in that case customer will not ask more questions. Instead, you should listen to them. Encourage them to ask and then you can give satisfactory answers.

Develop leads from multiple sources

Instead of depending only on one source, use multiple sources such as social media, referrals, internet leads, in-person marketing to create leads.

You should possess these qualities in order to become successful. Customer satisfaction is the major thing in your success. You can get more contacts through customer referrals and you can fulfill their insurance needs. The Life insurance industry always promises the good rewards for those, who want to work hard. So be ready for challenges and the success is yours.


Category: Insurance

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