Ways to Build your Insurance Business this Fall

There are more opportunities in small business marketing these days than ever before. These days, a small business looking to market itself has access to nearly all the same tools and techniques as the major companies, even if the budget is a lot smaller. The tech gap has narrowed considerably.

Even better, most Internet-based marketing techniques are extremely inexpensive to use, so they’re perfect for insurance agencies looking to build their lead lists on a budget.

So, we’ve put together a few ideas for online small business marketing tricks to start implementing for the fall!

  • Email promotions: You can drum up a lot of extra business by sending off the occasional well-targeted email to your existing clients and most-qualified leads. Just be careful not to spam.
  • Newsletters: A monthly email newsletter with a mixture of industry news and entertainment keeps people reading your materials, and is less obvious than a pure sales pitch.
  • Get involved locally: Besides the obvious exposure, sponsored ventures in your town garner a lot

    of media for your marketing and your website, as well as plenty of content to share on social media. It’s a self-promotion bonanza.

  • eBooks: Create some premium-grade eBooks going in detail over areas of insurance that people have the most trouble with. Free instructional materials make a great Call-to-Action pitch that adds email addresses to your list.
  • Live Webinars: These days, all you need is a laptop with a webcam to host your own webinars. This is another great way to get information out to an interested public. Try holding a series of them, with chat Q&A afterwards.
  • More social media outreach: Get more involved in social media, especially LinkedIn. Making positive contributions to LinkedIn insurance groups is a great way to get noticed and make new industry contacts.
  • Pay-Per-Click ads: Google Adwords Express makes local PPC marketing a fifteen-minute process, and only costs as much as you’re willing to pay. When combined with CTAs for your eBooks or webinars, you can increase your reach for pennies per visitor.

Source: www.minico.com

Category: Insurance

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