Monday, January 01, 2007
What is Microfranchising?
Microfranchising is a development tool that seeks to apply the proven marketing and operational concepts of traditional franchising to small businesses in the developing world. The primary feature of a microfranchise is its ability to be streamlined and replicated. The businesses are designed for microentreprenuers and usually target development issues such as health, sanitation, and energy.
You've got an interesting blog - I had never heard of the term "micro-franchising" before. But it certainly seems to be part of the next generation of philanthropies. You might be interested in The Issue's analysis on the subject. We've handpicked 4 different blog posts describing how philanthropy and business principles have merged to create a new breed
of charities. Also, I would love to get your feedback on our site, if you have the chance.
Thanks for coming by Jon. You make a great point. I think the line is often blurry, sometimes simply for legal reasons but also due to this being such a new field that we are still seeing experiments on the model. I think franchising is still the vision but implementors are finding they are having to design mixed models of ownership and ways to minimize risk both for franchisees and early investors. Franchising is also a completely new business model in many countries and so both the willingness of franchisees to assume that risk but also to follow the contractual obligations of being a franchisee requires a maturation of the informal market.
Category: Payday loans