In many parts of the world, government goals for financial inclusion and poverty reduction are driving an increase in microfinance. In other parts of the world, organizations of all sizes are seeking to provide financial services to poor and low-income clients. In addition to tailoring the services to meet client needs one of the biggest challenges is delivering the services where the customers are – in rural areas, often far from existing branch networks.
Reaching your Customers
While traditional channels such as branches and call centers have a role to play, they don't provide the access your customers need. Branches are typically located in towns and cities not in rural areas, and long phone calls to call centers are simply not affordable. The solution is to use technology that is already in place and/or more portable. Mobile phones, mobile internet, Point-of-sale devices and
ATMs can be used in more remote locations to provide your customers with access to their financial information.
Delivering the Right Products
Microfinance is not simply about smaller loans, the structure of the loans can be very different. For example solidarity lending – where loans are made to groups rather than individuals are often used. Some MFIs use sophisticated policies to guide their business, including the policies around how long people need to be regular savers before they can take out loans.
SmartVista for Microfinance has been designed to meet the needs of MFIs – it combines comprehensive functionality with unrivalled scalability, built-in security and complete flexibility. With this unique combination not only does SmartVista for Microfinance enable MFIs to reach their customers using virtually ubiquitous technologies but it also enables them to rapidly create innovative financial products to suit their needs.
Category: Payday loans