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Millions of people choose to visit Melbourne each year and for very good reasons.

First, it’s one of Australia’s most exciting destinations. A large modern city with a rich heritage, it bustles and pumps with a unique fusion of culture, cuisine and beauty. It’s also Australia’s sporting capital and the heartland of the nation’s fashion industry. Melbourne has it all and that’s why visitors from all over the world flock to enjoy every one of its bits and pieces.

A lazy stroll around town will have you looking up and down and you’ll be enthralled by so many eye-catching elements. If it’s architecture you’re interested in, look up: the buildings form a rare collection of Gothic, Neo classical and Victorian styles. Look higher up and the tips of the breathtaking skyscrapers pierce the blue, blue skies.

At street level, a seemingly endless network of lanes and alleys bursts to life daily with hundreds of cafes, bars and coffee houses. Your food options are only limited by your taste buds. Every international cuisine is plated up with unparalleled excellence and the dining offerings keep the fussiest gastronome more than content. The food from all over the world is a reflection of the cosmopolitan nature of the city – it’s a true and proud expression of multiculturalism in a vibrant metropolis.

Late, late at night, the historic remaining alleys at the top end of town miraculously transform into a thumping nightspot with hundreds of bars and clubs pulsating till dawn.

If you’re after a more sedate pursuit during your time in Melbourne, just walk to the city’s perimeter and get lost in the magnificent gardens that surround the town in the clear springtime sunshine. Stroll north along the Yarra River and take in some of nature’s best or turn around and head south for yet another blast of culture and food at Southbank or Docklands. The options never stop.

Plan to spend some time here. If the famed shopping doesn’t get you in, the theatre district will be sure to have a top-line show playing. But museums might be your thing, or sport, maybe even a trip to the outlying mountains or wine regions of the Yarra Valley or Mornington Peninsula– they’re all close by.

Prepare to be impressed with what Melbourne has to offer. It’s not just any old city with a big convention centre – it’s a must-see destination in its own right.


When he first came to Australia from a gloomy English winter, writer and comedian Stephen Fry commented: “It was like someone just turned on the colour”

He was right of course; Australia is one of the most colourful countries in the world in so many ways. From the sub-tropical north, to the

temperate south, the entire country is bathed in a warm sunshine that brings out its natural blues, reds and greens. It’s like holidaying in the brushstrokes of an impressionist’s painting.

Australia is a big country, similar in size to mainland USA and much bigger than all the countries of Western Europe. And it’s big on attractions too.

A trip to Australia isn’t complete without experiencing its iconic and beautiful sites. There’s good reason why Queensland’s Great Barrier Reef is considered one of the natural wonders of the modern world – it’s just so beautiful. The northern tropical warmth brings out the surfer, diver, swimmer and yachtie to the blue, blue water – every day of the year.

In Sydney, the impossibly stunning harbour has visitors constantly mesmerised. The city on its shores pulsates, as every international city should, but the atmosphere is relaxed and the sights are breathtaking. If you can’t find fun in Sydney, you won’t find it anywhere.

The largest blanket of bright red dust imaginable, which covers most of the continent’s centre is weighed down and held in place by the magnificent Ayers Rock – an ancient and sacred aboriginal site smack in the centre of the country known as Uluru. The centrepiece of Australia’s Outback, the Rock, steeped in a unique spirit of the nation’s aboriginal cultural heritage is a must-see inclusion on anyone’s bucket list.

A little further south, in the hills of South Australia’s temperate climes, wine is the only word. The famed and incredibly beautiful Barossa and Clare Valleys, Coonawarra, and McLaren Vale wine districts are a magnet to the sophisticated palate of any wine-lover. And Adelaide, with its more provincial architecture and style cuts a nice cloth on the nation’s food and wine table too.

The contrast between Western Australia’s capital – Perth, with its modern architecture and love affair with beaches and outdoors lifestyle, and the charm of our Apple Isle – Tasmania, is as strong as you could imagine. Tasmania is a microcosmic version of the rest of the country and a postcard sized snapshot of the prettiest parts of Europe. Mountains, lakes, valleys, more wine districts and beautiful cities fill the island and welcome tourists with open arms.

And then there’s Melbourne of course. Classy, sophisticated, Australia’s second largest city is the country’s centre for sports, culture, theatre, food and wine, and fashion. Melbourne is the nation’s capital of so many different pursuits, knowing where to start exploring is your greatest challenge.

Let yourself be surprised by Australia – it’s a land of contrasts and paradoxes. It’s beautiful yet rugged, sophisticated yet relaxed, stylish yet unpretentious, diverse yet united.

And Australians? – They’re the most welcoming people in the world. They love their life, they love their country, and they love sharing it.

Source: www.icms.com.au

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