Franchise Marketing Ideas
Posted: May 27, 2015
Local Business Listings
Before we go to far into this series, let’s ask ourselves a question:”What’s the first thing you do when you are looking for a business?” If you are anything like 93% of America, you use some sort of a search engine. There should at least be a Google+ page for your location but we suggest you investigate a few other postings like Facebook (which you probably already have) Yelp, Foursquare and any other geo-local-listings.
Hint: The more you add to these platforms (services, products, etc.) the more your business will feel the effects.
Email Marketing and SMS Marketing
This is not as hard as it sounds. Simply incentivize your customers to sign up for your text and/or email marketing programs by offering electronic or printable coupons, preferred customer specials and discounts, and notices of this-day-only deals they can only receive by signing up. This strategy allows you to do two things (1) Gather more information about your customer base and (2) facilitate remarketing through thank-you emails and texts.
Hint: Help grow your franchise’s email and SMS marketing by training employees on the program, include it in your signage or talk about it on social media.
It’s hard to say which should come first but without question, your business should have a social media presence. Franchisees should consult with their corporate brand when it comes to what channels to use and how to best use them for local franchise marketing. If the corporate marketing department wants each
location to have a more local content, it will be harder to fix a strategy but they will most likely see better results.
Whatever the situation may be for your organization, the key to social media is consistency. If you pick two social media platforms to publish content from, do so EVERY day (if it’s Twitter, several times a day). Once you feel you can manage that, go ahead and branch out onto other platforms.
Hint: Create a calendar that allows you to publish out a week or even a month in advance.
I hope you haven’t glanced over this section because the idea of a direct mail campaign is boring or somehow old fashioned. 76 percent of small businesses say their ideal marketing strategy includes a combination of both print and digital communication. The key here is to take this traditional style of marketing and make it more targeted. Take direct mail and blend it with whatever current social media or community outreach campaigns you might be running.
Hint: Direct mail campaigns are slowly becoming THE solution for targeting millenials.
The best way to find a loyal new customer is by word-of-mouth. Our final tip this evening is to be involved in the community. Find out what businesses you could team up with to put on a really spectacular event. Whether you a running a cross-promotion campaign with another business or sponsoring a local sports team, working with the community is a great way to spread goodwill.
Franchise Marketing Ideas by Divvy
Category: Personal Finance