Things You'll Need
Set up a website for your business. If you do not know how to design a website, there are plenty of resources online to either guide you or supply you with a designer, such as Web.com and WebYourBusiness.com. Having an online presence is vital, as most customers for any product or service begin their search on the Internet.
Make your business known through social networking services like Facebook, Twitter and blogs. Such services are today's version of "word of mouth." If you are unfamiliar with using these tools, find or hire an employee to manage them. Keep in mind, however, that no one likes to be spammed with messages. Only use these social networking services to try and make a real connection with customers that will last.
Create a contact list of customer email addresses and establish a weekly electronic newsletter. Newsletters should include the latest
news and services your business has to offer, including links to your website and up-to-date promotions for favored customers.
Check your technology inventory, including computers, printers and accessories, as well as software, and be sure everything is as updated as you can afford. One of the biggest advantages technology has to offer businesses is speed in all aspects from production to communication. Consider upgrading the most important technological aspects of your company to provide the fastest and best service and products possible.
Consider new sources of communication to save time and give your employees and customers more convenient options. For example, programs like Skype and Cisco TelePresence make it faster for employees to meet and collaborate. TalkPoint is another example that allows companies to hold meetings and seminars with live Internet broadcasts. This also makes it easier for you to connect with others in your business around the globe.
Category: Personal Finance