As an Avon sales representative, you always want to find new customers and sell more products to your existing customers.
However, most reps are not wildly successful at selling Avon.
It’s not because Avon products don’t have a market. Truth is, few Avon reps have the “fire in the belly” motivation needed to turn this inexpensive business opportunity into a substantial money maker.
But you can be different. Here’s how to sell Avon and make higher profits than most other Avon representatives.
#1 – Don’t spend all of your profits on product for yourself.
Many Avon sellers make the mistake of spending their profits on items for themselves.
It’s usually part of the lure that makes selling Avon seem so attractive at first. However, if you want to be really good at selling Avon, you need to get past that beginner’s mentality.
Yes, it’s always a good idea to know about your products firsthand. However, to make serious money as an Avon product representative you have to treat it like a business… not a hobby. So remember: you’re in the business to make money, not to get product discounts!
One thing that helps is to set sales goals for yourself. And when you reach them, treat yourself to an Avon product as a reward for a job well done.
#2 – Publish a newsletter.
One way to keep in touch with your customers is to publish a monthly newsletter that keeps them informed of cosmetic trends and what new Avon products are available.
In the newsletter, talk about your personal experiences with Avon products and give suggestions on how to use the latest Avon cosmetics.
Customers love to learn new ways to use cosmetics, and they will be more likely to buy your products if you can show them how they can make their life better.
Approach local business offices in your area.
This can be a goldmine if worked properly.
Women who work in local offices wear cosmetics to work every single day, and they seldom have the time to shop for them.
So take a stack of Avon brochures and drop them off at offices in your area along with samples. Offer an incentive to buy from you — such as giving first time customers a free gift or a small percentage off their order.
Let them know you’ll be returning at the same time each week to offer more samples and take their orders.
#4 – Personalize each of your brochures.
When you drop off the latest Avon brochure to your old customers, always include a sticky note on the front cover with a product suggestion specifically tailored to their needs and interests.
To make it easier to stay on top of your customers’ unique wants and needs, keep a database of what each customer orders and what they’re interested in.
That way, you can customize your Avon marketing each time to meet their specific needs. They will love you for it!
#5 – Send thank you notes.
When a new customer orders Avon products from you, send them a personalized thank you card.
Let them know how excited you are to welcome them as a customer.
This small step is something that most Avon reps seldom do, and it’s one of the most effective ways to build customer loyalty.
#6 – Be informed and enthusiastic.
To be a better Avon product representative, take the time to stay abreast of the latest cosmetic trends. And always be prepared to show your customers how to use them.
Being knowledgeable and enthusiastic about your product is contagious.
Get people excited about what you have to offer and they’ll reward you with repeat orders.